NEA exam.

Question 1

What is secondary data?

Answer 1

Secondary data is collected by someone other than the researcher, usually for a different purpose and it is always collected before the project.

Question 2

What are the strengths of secondary data?

Answer 2

• Saves time and money as it is immediately available, normally in a book or online.
• It is easily accessible.
• It allows comparisons with other places or previous studies that have been conducted.

Question 3

What are the weaknesses of secondary data?

Answer 3

• Data can be unreliable, we need to take into consideration who created the data.
• The data may be out of date.
• May be inappropriate and not directly linked with out hypothesis or fieldwork locations.
• Over complex and complicated, hard to analyse.
• Some may have been collected with a great deal of bias (eg news companies funded by political parties)

Question 4

What is a questionnaire and why did we use it?

Answer 4

• Provides qualitative data on the change in retail using conversation and open ended questions.
• lets us see how positive and negative the perceptions on Chepstow high street are, possibly being supported with reasons.

Question 5

What is a shop survey and why did we use it?

Answer 5

• Easily able to visually see the change in retail or change in the state of the high street.
• We can compare this to previous years.

Question 6

What is re-photography and why did we use it?

Answer 6

• If taken by us and if not gathered on the internet, provides primary data, which is more accurate and reliable.
• Allows us the element of comparison to compare how retail and services have changed.

Question 7

What is a lickert survey and why did we use it?

Answer 7

• Gives us an idea on opinions/ peoples views on the
  retail in the high street in an understandable, standardised way.
  -It is measurable quantitative data.
• Closed questions.