Music Videos (intro)

Question 1

When analysing music videos what do u need to consider?

Answer 1

1. Media languages and codes and conventions used to construct representations.
2. How representations appeal to specific audiences.
3. How music videos reflect the politics of the time.

Question 2

What is a music video?

Answer 2

A short film that integrates a song with imagery.

Question 3

Conventions of music videos

Answer 3

1. Narrative/storytelling/ conceptual visuals
2. Performance shots (star persona)
3. Intertextual references
4. Dance sequences
5. Cutting edge Cinematography

Question 4

Purpose of music videos

Answer 4

Promotional/ marketing purposes as they increase visibility, reach of artists work
Artistic purposes/ story telling
Capture a wider audience
Brand and image building

Question 5

Codes and conventions definition

Answer 5

Typical images, ideas, representations and techniques that can be decoded in many ways which is linked with expectations.

Question 6

Media language definition

Answer 6

The way in which the meaning of a media text is conveyed to audiences through codes and conventions

Question 7

Representations definition

Answer 7

The different ways in which people, groups, people, places, ideas and reality is portrayed through media imagery. Representations can embed certain ideologies.

Question 8

Media language (the different aspects)

Answer 8

Camera- Angles/ shot types/ movement.
Editing- Cuts/transition/CGI
Lighting
Actors
Makeup
Props
Setting/sound

Question 9

Describe the context of music videos

Answer 9

• The 50s saw the birth of the teenage and the rise of pop sensations giving teens an artists to emulate for the 1st time. Artists also began to appeal to the teen demographic.
• The Beatles produced a feature length film promoting their music video. Music videos were being u used as promotional products.
• Bob Dylan produced the 1st televised music video which alluded to youth culture, politics. Music videos began to reflect the politics of the day.
• Punk bands like the Sex Pistols began to produce music oppositional to those in power and became a expressive tool.
• music videos became more visually impressive

Question 10

Modern day music videos

Answer 10

Are widely accessible on countless online music sites and platforms.

Question 11

Goodwin’s music video theory

Answer 11

All music videos consist of 8 principles.
1. Links between music and visuals
2. Links between lyrics and visuals
3. Display of genre conventions
4. Intertextual references

Question 12

Goodwin’s music theory (2)

Answer 12

1. Voyeurism-
2. Demands of the record label (star image/brand)
3. Performance based/narrative based/ concept based

Question 13

What should u consider when looking at media language?

Answer 13

1. how developing technologies affect media language
2. codes and conventions used (genre)
3. Subversion of conventions
4. Imbedded ideologies
5. How media language reacts to its context
6. Audience response

Question 14

When should u consider when looking at media representations?

Answer 14

• Re-representations of reality
• the effect of context on representations
• typical representations of the represented group
• audience responses (discourse)