Hesmondhalgh Applied To D83

Question 1

Media industries are dominated by a small number of large conglomerates.

Answer 1

AMC is a large conglomerate
RTL is an international media conglomerate that is owned by one of the biggest conglomerates in the world.

These conglomerates worked together, combined resources to create D83. Positioning the show to exploit national and global markets.

Question 2

Focus on popular narratives, star power and genre formatting to minimise risk and maximise profit. Evidence for

Answer 2

Star formatting-
Sylvester Groth (inglorious bastards)
Maria Schafer (directorof unorthodox)
Some German actors may be recognisable to international audiences, attracting fans to make it marketable,

Genre formatting- Espionage /spy drama is a v popular genre/ broad appeal/ tried and tested formula.
1980s period setting is an increasingly popular time period for nostalgia. Cold War- Historically significant period

Question 3

Focus on popular narratives, star power and genre formatting to minimise risk and maximise profit. Evidence against

Answer 3

1. Unconventional setting
   less commonly portrayed period.
   May not be familiar/ known to audiences limiting mass appeal.
2. hybridisation- may alienate audiences with straightforward expectations.

Creativity over profit

Question 4

Horizontal integration. Arguments for.

Answer 4

AMC Networks owns multiple cable TV channels and can be considers horizontally integrated within the TV broadcasting industry.

Question 5

Horizontally integrated. Argument against.

Answer 5

Diversity of content + target demo graphics suggests a strategic focus on diff market segments rather than a singular horizontal integration strategy.

AMC Networks often engages in external partnerships rather than solely relying on in house production.

Question 6

Vertical integration. Argument for

Answer 6

AMC Studios is the in house studio,
Production and distribution operation for AMC .

Question 7

Vertical integration. Argument against

Answer 7

AMC distributes its channels through various cable and satellite providers suggesting a certain degree of reliance on external distribution sources

Question 8

Control release of products. Argument for

Answer 8

• Staggered international release (available at diff times)
• This could be a part of a targeted marketing campaign for each region to built anticipation/ awareness.
• this approach would reduce the need for piracy
• this approach optimises the series exposure, whilst catering to different markets

Question 9

Control release of products. Argument against

Answer 9

There is still risk of piracy and a loss of profit

Question 10

Detailed marketing campaign

Answer 10

1. STV created an interactive marketing tool where audiences could see the comparison between locations in the past v present online.
2. Channel 4 creates a 80s Spotify playlist featuring the songs on the show and promoted this online.
3. Use of 80s infographics as nostalgia marketing
4. Crew and Cast did interviews with newspapers and tweeted about the show.

Question 11

inglorious bastards

Answer 11

Sylvester Groth

Question 12

Director of Unorthdox

Answer 12

Maria Schafer