Media Audiences Flashcards
Define media audiences
The specific group of people that a media product is aimed at.
Why is studying audience important?
Enables you to understand the role of media in society.
Media audiences (role of producers)
Every single media product has an indended audience and produces actively try to appeal to their target audiences through specific practices(star power/Intertextuality)
We must identify they methods produces use.
What should I consider when studying Audiences?
- consider the effects of various media forms on audiences.
- Products can shape audiences perception of their own identities and perception of the world.
The Effects Debate
Media products can challenge, change or sustain audiences thinking, morality, values and perception.
Thus, mass media has the power to make audiences act in a predictable, unthinking and conditioned manner.
What are the different ways audiences can be categorised?
Social: Gender/age/culture
Issues: Education/income/employment
Values: Democracy/ marriage
Size/appeal: Global/ national/niche
The Hypodermic syringe model
The content of mass media products can inject ideas directly into the mind of audiences much like a syringe, ultimately bypassing conscious thought.
Badura Effects Model.
Focuses on the idea that media can directly implant ideas into the minds of audiences as audiences acquire attitudes, emotional and behavioural responses through modelling.
Thus audiences are passive consumers of content and imitate media behaviours without conscious thought.
What messages about society are communicated in ST?
Friendship and loyalty
Fear of the unknown
Patriarchal systems are common place and perhaps natural
What messages about society are communicated in D83?
East-West divide
Cultural shifts
Personal relationships and betrayal
How could ST influence audiences values or behaviours?
Empowerment of marginalised individuals
Emphasising in friendship and loyalty
Naturalisation of patriarchal systems
How could D83 influence audiences values or behaviours?
Understanding the other side
Character identification
