Mori & Arai Study (conformity) Flashcards
Aims
- to find out if similar results to Asch could be obtained without confederates
- to find out if gender and culture made any difference to results
Participants
- 104 Japanese undergraduate students
- all knew each other
filter glasses allowed…
participants to watch the same video but see different line lengths (MORI technique)
Participants split into groups of…
4 people
Method of answer
- out loud
- minority participant went 3rd
MORI technique means that…
everyone is a true participant
At the end of the experiment…
participants were given a questionnaire to see if they found anything suspicious
Female participants…
conformed in a quarter of cases
Male participants…
did not conform
Contrary to Asch…
frequency of conformity was the same whether the majority was unanimous or not
Conclusion
- Showed similar results to Asch in women
- very different in men, as they did not conform at all
no confederates means…
- high ecological validity as it is realistic
no participants suspected the true nature of the experiment, which means…
- the results are valid
participants knew each other, so there is…
- high ecological validity as it is more relevant to the real world
use of both males and females means…
- the results are more generalisable