Mori & Arai Study (conformity) Flashcards
1
Q
Aims
A
- to find out if similar results to Asch could be obtained without confederates
- to find out if gender and culture made any difference to results
2
Q
Participants
A
- 104 Japanese undergraduate students
- all knew each other
3
Q
filter glasses allowed…
A
participants to watch the same video but see different line lengths (MORI technique)
4
Q
Participants split into groups of…
A
4 people
5
Q
Method of answer
A
- out loud
- minority participant went 3rd
6
Q
MORI technique means that…
A
everyone is a true participant
7
Q
At the end of the experiment…
A
participants were given a questionnaire to see if they found anything suspicious
8
Q
Female participants…
A
conformed in a quarter of cases
9
Q
Male participants…
A
did not conform
10
Q
Contrary to Asch…
A
frequency of conformity was the same whether the majority was unanimous or not
11
Q
Conclusion
A
- Showed similar results to Asch in women
- very different in men, as they did not conform at all
12
Q
no confederates means…
A
- high ecological validity as it is realistic
13
Q
no participants suspected the true nature of the experiment, which means…
A
- the results are valid
14
Q
participants knew each other, so there is…
A
- high ecological validity as it is more relevant to the real world
15
Q
use of both males and females means…
A
- the results are more generalisable
16
Q
the study was conducted in a lab, so…
A
- results are more valid because of the highly controlled environment.
