Mori & Arai Study (conformity) Flashcards

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1
Q

Aims

A
  • to find out if similar results to Asch could be obtained without confederates
  • to find out if gender and culture made any difference to results
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2
Q

Participants

A
  • 104 Japanese undergraduate students
  • all knew each other
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3
Q

filter glasses allowed…

A

participants to watch the same video but see different line lengths (MORI technique)

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4
Q

Participants split into groups of…

A

4 people

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5
Q

Method of answer

A
  • out loud
  • minority participant went 3rd
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6
Q

MORI technique means that…

A

everyone is a true participant

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7
Q

At the end of the experiment…

A

participants were given a questionnaire to see if they found anything suspicious

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8
Q

Female participants…

A

conformed in a quarter of cases

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9
Q

Male participants…

A

did not conform

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10
Q

Contrary to Asch…

A

frequency of conformity was the same whether the majority was unanimous or not

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11
Q

Conclusion

A
  • Showed similar results to Asch in women
  • very different in men, as they did not conform at all
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12
Q

no confederates means…

A
  • high ecological validity as it is realistic
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13
Q

no participants suspected the true nature of the experiment, which means…

A
  • the results are valid
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14
Q

participants knew each other, so there is…

A
  • high ecological validity as it is more relevant to the real world
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15
Q

use of both males and females means…

A
  • the results are more generalisable
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16
Q

the study was conducted in a lab, so…

A
  • results are more valid because of the highly controlled environment.