More Exam 1

Question 0

Benjamin Day

Answer 0

Launched the New York Sun. Sold for a penny. Penny press offered accessibility to the masses only for a cent

Question 1

Functions of newspapers

Answer 1

Surveillance, correlation, and entertainment

Question 2

Newspaper preservation act of 1970

Answer 2

Intended to preserve diversity of editorial opinion in communities where only 2 competing or independently owned daily newspapers exist

Question 3

Joint operating arrangements

Answer 3

Newspapers in the same market or city merge their business operations for economics yet maintain independent editorial operations

Question 4

Newspaper chains

Answer 4

Resources for small papers, yet can cut reporters and weaken the connection between the local media and the local communities

Question 5

Readership number and circulation number

Answer 5

Readership number is the percent of people who read a newspaper which is larger than circulation number (number of copies sold or distributed)

Question 6

Benjamin Franklin

Answer 6

Poor Richards almanac

Question 7

Magazines v. TV

Answer 7

1940’s and 1950’s: advertising dollars go to TV. They stopped publishing general interest magazines and specialized. Target advertising.

Question 8

John H. Johnson

Answer 8

African- American founded Ebony in 1945