Chaper 11

Question 0

Techniques

Answer 0

Snob appeal, plain folks, bandwagon, fear appeal, myth, association principle

Question 1

Strategic

Answer 1

Goal is to persuade. Can be done face to face, online or social media mediums

Question 2

Cognitive dissonance

Answer 2

Act, then rationalize into our self perceived notions of who we are

Question 3

Consonance

Answer 3

State of consistency in thoughts and values. I like democracy so I vote

Question 4

Dissonance

Answer 4

State of inconsistency of thoughts values. I like democracy but I don’t vote

Question 5

Branding

Answer 5

Creating clear idea of product/ trademark

Question 6

Factors influencing advertising over time

Answer 6

1. Consumer driven society( buying not making)
   2 technological dissemination (devices in homes)
2. Economic growth

Question 7

Edward L Bernays

Answer 7

Father of PR. Propaganda is greater than impropaganda. Master sigmund freuds theories

Question 8

2 way symmetric model

Answer 8

Emphasizes the profession as a system of managing relationships between organizations, individuals and public

Question 9

Integrated communications

Answer 9

Channels of communication about a company or brand should work together to make a cohesive message

Question 10

Puffery

Answer 10

Advertising allowed based on the assumption that people don’t take it as a statement of fact