Chapter 14

Question 0

Concerns

Answer 0

Sex, violence, lawlessness. Children easily influenced, change story telling style

Question 1

Role of theory and research

Answer 1

Cognitive effects, how we view the world, research agendas

Question 2

Semiotics

Answer 2

Study of signs and symbols

Question 3

Semiotics and Ferdinand de Saussure

Answer 3

Signifier (form) and signified (what the form represents). Rose (valentine v thorns) we know to stop at a stop sign.

Question 4

Framing

Answer 4

Every story is told in a particular way that influences how readers think of the story. Rights v benefits

Question 5

Hypodermic needle model/ magic bullet model

Answer 5

Derived from stimulus response models. Messages have a profound direct and uniform impact on the public

Question 6

Payne fund

Answer 6

Impact of film viewing on children. Impact varies based on backgrounds. Learn negative and positive effects.

Question 7

Radios wider impact

Answer 7

War of the worlds.

Question 8

Television and violence

Answer 8

Pied piper- provides model for kids to imitate.

Bobo doll: more likely to punch doll if violent person was rewarded

Question 9

Cultivation analysis and mean world syndrome

Answer 9

Cultivates a view of reality similar to television programs. Lots of murders being shown, causes mean world syndrome. World is more dangerous than it actually is

Question 10

Spiral of silence hypothesis

Answer 10

People won’t express their opinions if they feel they’re the minority. People have fear of isolation. Don’t want to feel the minority, people have sixth sense that allows them to tell who is majority

Question 11

Third person effect

Answer 11

Media message doesn’t affect the desired audience but a different one.

Question 12

User and gratification search

Answer 12

Why people use a particular media. And what they do with their media

Question 13

Encoding/decoding

Answer 13

Audience has to decode messages

Question 14

Cultural studies

Answer 14

Understanding the environment created by mass media and the role it plays in culture

Question 15

Culture industry

Answer 15

Mass communication Industries create culture products. Distinguished between high art and popular art

Question 16

Epistemology

Answer 16

A way of framework for understanding the world

Question 17

Positivism

Answer 17

There’s an objective reality that can be discovered and explained through rigorous scientific research

Question 18

Post positivism

Answer 18

There might be some things we can’t know through scientific inquiry

Question 19

Postmodernism

Answer 19

There is no absolute truth, attempts to make grand narratives are pointless

Question 20

Social constructionism

Answer 20

Much of what we know is constructed through our social interactions

Question 21

Ethnography

Answer 21

Qualitative research involving participant participation

Question 22

Qualitative research

Answer 22

Describes phenomena in words instead of numbers. In depth interviews, focus groups, ethnography

Question 23

Quantitative

Answer 23

Numbers as measurement. Surveys, excitements

Question 24

Propaganda

Answer 24

Dissemination of a belief, with the intention to mold public opinion

Question 25

Major difference between hypodermic needle model and limited effects model

Answer 25

Hypodermic needle: stimulus response that states media messages have a direct and inform impact on public

Limited effects: larger, more fundamental system of influences that everyone is subject to. Basic forces shaping the individuals tastes, attitudes, and behaviors

Question 26

Agenda setting

Answer 26

Role media play in deciding which topics to cover, which topics are important and discussion worthy

Question 27

Four theories of the press

Answer 27

Authoritarian, libertarian, social responsibility, soviet

Question 28

Authoritarian

Answer 28

Authoritarian governments exert control over the media

Question 29

Libertarian theory

Answer 29

Individuals right to publish whatever they want, even material that is critical of government officials

Question 30

Social responsibility theories

Answer 30

Describes medias role in democratic societies. Media is vital to informing citizens. Should be free from governmental restraints in order to provide impartial information

Question 31

Soviet theory

Answer 31

Media should be publicly owned and used to further the needs of the working class