Chapter 15

Question 0

Public opinion

Answer 0

The public as a group can form shared views which guide their actions

Question 1

Public sphere

Answer 1

Idealized conversation space in which people discuss their interests separate from the interests of the state and civil society

Question 2

Sound bites

Answer 2

Length of time a news subject is allowed to speak without being edited. Short and catchy. Bush “you are either with us or with the terrorists.”

Question 3

Opinion poll

Answer 3

Conducted by a professional polling organization asking members of the public their opinions on issues or political candidates

Question 4

Push poll

Answer 4

Appears to be a telephone poll but actually a telemarketing campaign that sways voters by giving them false or misleading information about opposing candidates

Question 5

How is political communication and campaigning changing online?

Answer 5

Can to website to see their stance or make a donation. Can volunteer, check fact checking sites. Social media (Obamas team) got people to register to vote

Question 6

Difference between slander and libel

Answer 6

Slander: spoken, that damaged a persons reputation or caused harm

Libel: written or published, such as a false attack which damaged a persons reputation

Question 7

Shield laws

Answer 7

A law intended to protect journalists from legal challenges to report the news