Module 8 Quiz Flashcards
Think back to the Simpsons episode you analyzed in terms of cognitive dissonance theory, and focus on Lisa Simpson. Lisa’s experience was most similar to the experience of participants in which of the following experimental conditions? (Be sure to think about this conceptually, in terms of the theory, not in terms of the surface details.)
a) Participants who received $1 to tell a lie in Festinger & Carlsmith’s study
b) Participants who received $20 to tell a lie in Festinger & Carlsmith’s study
c) Participants who received only the record they chose in Jecker’s study
d) Both b and c
e) Both a and c
b) Participants who received $20 to tell a lie in Festinger & Carlsmith’s study
Christie and Debbie share custody of their 11 year-old daughter Ella, who just got her first smartphone and has been spending a lot of time on it. Christie wants Ella to put her phone away during dinner, and she wants Ella to stick with this desired behavior even on nights when Christie isn’t around. Christie knows you’ve been taking social psychology, so she asks you for advice about whether and how to punish Ella for using the phone at dinner on nights when she is with Ella. Based on Festinger’s article that you read this week, what would you recommend that Christie do?
a) Do not threaten to punish Ella at all—this will just create reactance and make her more likely to rebel in the long term.
b) Tell Ella that if she uses her phone during dinner, she will have to do the dishes afterward, which is the mildest form of punishment that will get Ella to put the phone away during dinners with Christie.
c) Tell Ella that if she uses her phone during dinner, she will have to do the dishes for a whole month, which is a big punishment that will show Ella that Christie is very serious about putting phones away.
d) Take Ella’s phone away during dinner so that there is no temptation for Ella to use it.
e) All of these strategies would be about equally effective in helping Ella stick with the desired behaviour.
b) Tell Ella that if she uses her phone during dinner, she will have to do the dishes afterward, which is the mildest form of punishment that will get Ella to put the phone away during dinners with Christie.
To encourage people to buy electric vehicles (EVs), the government now offers a subsidy to help condo buildings in Vancouver install electric vehicle chargers (which makes owning an EV much more feasible). A large apartment building on Main Street just had chargers installed, so many residents are considering replacing their gas guzzlers with EVs. A few blocks away, another building on 16th avenue is planning to have chargers installed in 5-7 years. Meanwhile, as another way of encouraging EV purchases, the city government plans to distribute flyers about the advantages of buying EV’s in all the buildings that have expressed interest in installing chargers at any point. The government hires you for your expertise on the Elaboration Likelihood Model. Based on this model, what would you recommend the government do in order to make its flyers as effective as possible?
a) Strategy A: They government should fill the flyer with detailed, accurate, and compelling information about the advantages of owning an EV.
b) Strategy B: The government should fill the flyer with photos of popular local celebrities who own EV’s, posing happily with their cars.
c) The government should use Strategy A for buildings like the one on Main Street and Strategy B for Buildings like the one on 16th Avenue.
d) The government should use Strategy A for buildings like the one on 16th avenue and Strategy B for Buildings like the one on Main St.
e) The government should not send out any flyers at this time.
c) The government should use Strategy A for buildings like the one on Main Street and Strategy B for Buildings like the one on 16th Avenue.
You and your friends want to raise money for the Psychology Inclusive Excellence (PIE) fund (which, if you’re curious, is a real fund our department recently created to help get diverse students involved in research). On UBC’s Homecoming Day, you decide to approach alumni and ask them for donations. Which of the following strategies would Cialdini and Goldstein be LEAST likely to recommend you try?
a) Approach alumni who lived in the same first-year residence that you did, and take a few minutes to reminisce about your similar experiences in res. Then ask for a donation.
b) Approach alumni from the Class of 1980, and tell them they don’t look a day over 25. Then ask for a donation.
c) Offer them a free UBC bumper sticker that you and your friends designed. Then ask for a donation.
d) Approach alumni and have a friendly conversation for a while, and at the end, tell them how much you liked meeting them. Then ask for a donation.
e) Ask alumni for a $250 donation, and if they say no, ask for a $10 donation.
b) Approach alumni from the Class of 1980, and tell them they don’t look a day over 25. Then ask for a donation.
After Festinger and Carlsmith conducted their famous study in which participants were paid to tell a lie, Arthur Cohen conducted a study in which participants wrote an essay for either $10, $5, $1, or 50 cents. What was the novel contribution made by Cohen’s study, compared to Festinger and Carlsmith’s study?
a) The study examined a novel context.
b) The study used different amounts of money.
c) The study tested a new conceptual hypothesis.
d) Both a and b.
e) All of the above.
d) Both a and b.
