Module 8 - Non-reactive data collection: content analysis Flashcards
1
Q
Social desirability effect
A
Respondents do not provide honest answers, but follow normative expectations
2
Q
Interviewer characteristics
A
Respondents are influences by the interviewer
3
Q
Simple covert observation
A
The observer is unobtrsuive and not observed by those being observed. No influence over the situation being observed.
4
Q
Field stimulations
A
The observer deliberately creates/manipulates the setting. But without violating the unobtrusive character of the observation method
5
Q
Manifest (coding)
A
Evident, clear, obvious
6
Q
Latent (coding)
A
Hidden, not directly observable. Underlying, implicit message of the text
