module 8

Question 1

open-ended questions

Answer 1

questions for which subjects formulate their own responses

Question 2

closed-ended questions

Answer 2

questions for which subjects choose from a limited number of responses

Question 3

partially open-ended questions

Answer 3

closed-ended questions with an other option

Question 4

rating scale

Answer 4

numerical score on which survey respondents indicate the direction and strength of their response

Question 5

likert rating scale

Answer 5

a type of numerical rating scale developed by Rensis likert in 1932
- presents a statement rather than a question

Question 6

loaded question

Answer 6

a question that includes nonneutral or emotionally laden terms

Question 7

leading questions

Answer 7

a question that sways the respondent to answer in a desired manner

Question 8

double-barreled question

Answer 8

a question that asks more than one thing

Question 9

response bias

Answer 9

tendency to consistently give the same answer to almost all the items on a survery

Question 10

demographic questions

Answer 10

questions that ask for basic information such as age, gender, ethnicity, income

Question 11

mail survey

Answer 11

a written survey that is self administered

• used to have less sampling bias
• eliminates problem of interviewer bias

Question 12

telephone survey

Answer 12

questions that are asked over phone

- socially desirable response: respondent believes a certain response is deemed appropriate by society

Question 13

sampling bias

Answer 13

tendency for one group to be overrepresented in a sample

Question 14

interviewer bias

Answer 14

tendency for the person asking questions to bias the answers

Question 15

probability sampling techniques

Answer 15

representative
probability
random selection 
stratified random sampling
cluster sampling

Question 16

representative sampling

Answer 16

a sample that is like the population

Question 17

probability sampling

Answer 17

each member of the population has a known probability of being selected

Question 18

stratified random sampling

Answer 18

designed to ensure that subgroups or strata are fairly represented

Question 19

cluster sampling

Answer 19

clusters of subjects that represent populations

Question 20

nonprobability sampling techniques

Answer 20

convenience

quota

Question 21

nonprobability sampling

Answer 21

individual members of population do not have an equal likelihood of being selected

Question 22

convenience sampling

Answer 22

subjects are obtained wherever they can be found

Question 23

quota sampling

Answer 23

involves ensuring that the sample is like the population on certain characteristics but uses convenience sampling to obtain subjects

Question 24

what type of scale does survey data usually use

Answer 24

ordinal scale