Module 7 Flashcards
Planning model/components
Planning > implementation > evaluation >
Components of a plan:
1. Ends: outcomes in goals/objectives
2. Means: programs, policies, procedures
3. Resources: how to acquire and implement
4. Implementation: design to carry out plan
5. Control: procedures to detect/correct errors
Characteristics of institutional-based planning
- Hierarchical structure
2. Stakeholders are looking out for institution’s best interests
Characteristics of community-based planning
- Involves many institutions/organizations
- Each entity has its own vested interests/agenda
- Each entity defines its ‘population’ differently
- Challenge to harmonize collective plans for final outcome
Categories of planning
- Strategic
- Operational
- Tactical
- Project/Program
- Contingency
Strategic planning (attributes)
- Most general
- Comprehensive scope
- Long-range timeline
- Defines future structure of organization
Operational planning
- Shorter time frame, more functional
- Addresses broad functions of organization
Tactical planning
- How to achieve mission, vision, goals, and objectives day by day
- Shorter timeframe
Project/Program planning
Scope and timeline varies by specific project/activity
Contingency planning
Addresses possible, uncertain event
Examples: Disaster planning
Strategic planning (components)
- Vision—long-range“view”
- Mission—purpose of organization
- Goals—statements about how to achieve objectives
- Objectives—measurable outcomes linked to goals
- Questions: where now? where should be? how get there? are we getting there?
Epidemiology in planning and marketing
- Use of quantitative & qualitative measures for: quality/excellence benchmarking and defining goals/objectives
- Methodology for environmental/needs assessment
- Data for health promotion/social marketing
- Descriptive epidemiology for: product/service definition and barriers to healthcare access
Healthy People 1990
Goals related to decreasing mortality by age group and morbidity for those over 65
Healthy People 2000
- Increase life span
- Reduce health disparities
- Achieve access to preventive services
Healthy People 2010
Overarching goals: to increase quality and length of life; eliminate health disparities
Healthy People
Serves as the foundation for prevention efforts across HHS; supports HHS efforts to create a healthier nation