Module 5 Flashcards
A creativity technique that looks to generate ideas or solve a problem by holding a spontaneous group discussion
Brainstorming
The explicit attempt to put dominant ideas or conventional wisdom to the side and focus on generating alternatives without immediate evaluation.
Divergent thinking
A model developed by Everett Rogers that seeks to analyze why and how innovations gain popularity.
Diffusion of innovation theory
The process by which an organization generates new ideas and converts them into new products, business practices, and strategies that create value.
Innovation
The process by which an organization generates new ideas and converts them into new products, business practices, and strategies that create value.
Innovation
Abilene Paradox When a group reaches a decision that few, if any, of the members would have chosen themselves.
Abilene Paradox
Discussion 66
A technique that helps larger groups to brainstorm more effectively through subgroups.
SCAMPER
A technique developed by Bob Eberle that can be useful for thinking about improving existing products or services.
braindrawing
A variation on brainstorming that employs drawing or doodling to generate ideas.
idea champion
An individual who recognizes value of an innovative idea and lends organizational authority and resources to develop and execute innovation
Anonymous idea generation
A technique that keeps anonymous the identity of members of a group who originate individual ideas.
Idea generator
An individual who generates creative ideas of value to the organization.
incremental innovation
Innovation that builds upon existing knowledge and resources within a given company, which can be seen as an exercise in problem-solving. (Davlia, Epstein, Shelton)
skunk works
A place designed to encourage the employees of large organizations to generate original ideas and innovation. Lockheed created the first skunk works.
new venture team
A unit that is separate from the main organization enterprise and is tasked with developing and executing a significant innovation.
closed innovation
When an organization does all of their own research internally and keeps its innovative ideas as proprietary intellectual property.
groupthink
The practice of thinking or making decisions as a group in a way that discourages creativity or individual responsibility.
semi-radical innovation
Innovation that involves a substantial change to either the business model or technology of an organization, but not to both. (Davlia, Epstein, Shelton)
idea orchestrator
An individual who recognizes value of idea/innovation and manages it through the organization’s political process
radical innovation
Innovation that represents a significant change that affects both the business model and the technology of a company. (Davlia, Epstein, Shelton)
idea incubator
An in-house program or center shielded from corporate bureaucracy and interference that is meant to engage in futuristic thinking and to develop new ideas.
open innovation
when organizations pursue both external and internal ideas and innovate and collaborate with partners by sharing risk and reward.
Nominal Group Technique
A technique for generating creative thinking by a group that involves iterative idea generation
