Module 5

Question 1

A creativity technique that looks to generate ideas or solve a problem by holding a spontaneous group discussion

Answer 1

Brainstorming

Question 2

The explicit attempt to put dominant ideas or conventional wisdom to the side and focus on generating alternatives without immediate evaluation.

Answer 2

Divergent thinking

Question 3

A model developed by Everett Rogers that seeks to analyze why and how innovations gain popularity.

Answer 3

Diffusion of innovation theory

Question 4

The process by which an organization generates new ideas and converts them into new products, business practices, and strategies that create value.

Answer 4

Innovation

Question 5

The process by which an organization generates new ideas and converts them into new products, business practices, and strategies that create value.

Answer 5

Innovation

Question 6

Abilene Paradox When a group reaches a decision that few, if any, of the members would have chosen themselves.

Answer 6

Abilene Paradox

Question 7

Discussion 66

Answer 7

A technique that helps larger groups to brainstorm more effectively through subgroups.

Question 8

SCAMPER

Answer 8

A technique developed by Bob Eberle that can be useful for thinking about improving existing products or services.

Question 9

braindrawing

Answer 9

A variation on brainstorming that employs drawing or doodling to generate ideas.

Question 10

idea champion

Answer 10

An individual who recognizes value of an innovative idea and lends organizational authority and resources to develop and execute innovation

Question 11

Anonymous idea generation

Answer 11

A technique that keeps anonymous the identity of members of a group who originate individual ideas.

Question 12

Idea generator

Answer 12

An individual who generates creative ideas of value to the organization.

Question 13

incremental innovation

Answer 13

Innovation that builds upon existing knowledge and resources within a given company, which can be seen as an exercise in problem-solving. (Davlia, Epstein, Shelton)

Question 14

skunk works

Answer 14

A place designed to encourage the employees of large organizations to generate original ideas and innovation. Lockheed created the first skunk works.

Question 15

new venture team

Answer 15

A unit that is separate from the main organization enterprise and is tasked with developing and executing a significant innovation.

Question 16

closed innovation

Answer 16

When an organization does all of their own research internally and keeps its innovative ideas as proprietary intellectual property.

Question 17

groupthink

Answer 17

The practice of thinking or making decisions as a group in a way that discourages creativity or individual responsibility.

Question 18

semi-radical innovation

Answer 18

Innovation that involves a substantial change to either the business model or technology of an organization, but not to both. (Davlia, Epstein, Shelton)

Question 19

idea orchestrator

Answer 19

An individual who recognizes value of idea/innovation and manages it through the organization’s political process

Question 20

radical innovation

Answer 20

Innovation that represents a significant change that affects both the business model and the technology of a company. (Davlia, Epstein, Shelton)

Question 21

idea incubator

Answer 21

An in-house program or center shielded from corporate bureaucracy and interference that is meant to engage in futuristic thinking and to develop new ideas.

Question 22

open innovation

Answer 22

when organizations pursue both external and internal ideas and innovate and collaborate with partners by sharing risk and reward.

Question 23

Nominal Group Technique

Answer 23

A technique for generating creative thinking by a group that involves iterative idea generation