module 4 key terms Flashcards

1
Q

The process of creating, reinforcing, or changing people’s beliefs or actions.

A

persuasion

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2
Q

The mental give-and-take between speaker and listener during a persuasive speech.

A

mental dialogue with the audience

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2
Q

A persuasive speech in which the speaker’s goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy.

A

speech to gain passive agreement

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3
Q

The portion of the whole audience that the speaker most wants to persuade.

A

target audience

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4
Q

A persuasive speech in which the speaker’s goal is to convince the audience to take action in support of a given policy.

A

speech to gain immediate action

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4
Q

The obligation facing a persuasive speaker to prove that a change from current policy is necessary.

A

burden of proof

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5
Q

A method of organizing persuasive speeches in which each main point explains why a speaker’s solution to a problem is preferable to other proposed solutions.

A

comparative advantages order

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6
Q

A method of organizing persuasive speeches that seeks immediate action. The five steps of the motivated sequence are attention, need, satisfaction, visualization, and action.

A

Monroe’s motivated sequence

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7
Q

The name used by Aristotle for what modern students of communication refer to as credibility.

A

ethos

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8
Q

The audience’s perception of whether a speaker is qualified to speak on a given topic. The two major factors influencing a speaker’s credibility are competence and character.

A

credibility

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9
Q
A
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