module 2 key terms Flashcards
the subject of a speech
topic
method of generating ideas by free association of words and thoughts
brainstorming
the broad goal of a speech
general purpose
single infinitive phrase that states precisely what a speaker hopes to accomplish in his or her speech
specific purpose
a one-sentence statement that sums up or encapsulates the major ideas of a speech
central idea
what a speaker wants the audience to remember after they have forgotten everything else in a speech
residual message
question that the audience answers mentally rather than aloud
rhetorical question
the audience’s perception of whether a speaker is qualified to speak on a given topic
credibility
the audience’s perception of whether the speaker has the best interests of the audience in mind
goodwill
statement in the introduction of a speech that identifies the main points to be discussed in the body
preview statement
conclusion in which the speech builds to a zenith of power and intensity
crescendo ending
conclusion that generates emotional appeal by fading step by step to a dramatic final statement
dissolve ending
a detailed outline developed during the process of speech preparation that includes the title, specific purpose, central idea, introduction, main points, subpoints, connectives, conclusion, and bibliography of a speech
preparation outline
the pattern of symbolization and indentation in a speech outline that shows the relationships among the speaker’s ideas
visual framework
a list of all the sources used in preparing a speech
bibliography
a brief outline used to jog a speaker’s memory during the presentation of a speech
speaking outline