Module 4

Question 1

Visual Design

Answer 1

the process of using images, colors, fonts, and textures to present information, inspire/motivate action in a friendly manner, and build trust for a brand/service

Question 2

Elements of Visual Design (7)

Answer 2

Color, line, space, shape, typography, texture, alignment

Question 3

Principles of Visual Design (8)

Answer 3

Unity, balance, dominance, hierarchy, scale, variety, contrast, and proximity

Question 4

Color

Answer 4

color communicates information in design and establishes style

Question 5

Lines

Answer 5

Utilize visual or suggested lines (like margins) in your design

Question 6

Space

Answer 6

Empty space around an element. Negative space

Question 7

Shapes

Answer 7

Enclosed elements with 2 dimensions, length and width. Shapes stand out because of contrast in value, color, and texture

Question 8

Typography

Answer 8

Technique of designing and arranging type with the goal of legibility, intrigue, and appeal

Question 9

Texture

Answer 9

Implied texture comes in the form of patterns created by lines, shapes, colors, values, shadows, highlights. Texture creates depth, focus, and hierarchy among elements

Question 10

Alignment

Answer 10

Created when 2 or more shapes or objects are situated along the same line, such as a gridline. Creates visual balance

Question 11

Unity

Answer 11

Creates a sense of harmony between all the elements in a design. Adds sense of completeness → Design is unified in color, mood, and style

Question 12

Balance

Answer 12

Governs the distribution of elements in a design. Elements can be placed evenly or asymmetrically on a grid. Well balanced design appears stable and not lopsided. Create balance though the distribution of shapes, colors, and patterns

Question 13

Hierarchy

Answer 13

Shows the dif in importance of elements. Order, color, and size all create hierarchy. Helps readers understand which elements to read first.

Question 14

Dominance

Answer 14

Gives an element single focus above others. Create hierarchy. Signal to user where to take action

Question 15

Scale

Answer 15

Relative sizes of elements in the design. May be small scale or large scale. Scale differences can create a sense of depth or drama

Question 16

Variety

Answer 16

Avoid monotony. Introduce varying elements. Keeps the mind engaged when taking in large amounts of info. Make sure users stay engaged and focused. Too little → monotonous. Too much → distracting

Question 17

Contrast

Answer 17

Created when elements appear opposite or different. Add meaning/clarity, create variety

Question 18

Proximity

Answer 18

Proximate elements, elements that are close together, appear to share common meaning/purpose. Use proximity to assign labels to images, headings to paragraphs, etc

Question 19

Skeuomorphism

Answer 19

Mimics elements of real world products or features. Use texture and shadows to imply depth

Question 20

Minimalism

Answer 20

Strips down the designs to their essentials.

Question 21

Flat Design

Answer 21

Removes all stylistic textures that imitate the real world. Relies on color and shape to depict the separation of elements

Question 22

Material Design

Answer 22

Created by google in 2014. Uses minimalistic shapes and color but suggests material or physical layers. Popular in Android Apps. Uses shadow and highlight to create depth

Question 23

Dieter Rams 10 Principles for Good Design

Answer 23

Innovative. Makes a product useful. Aesthetic. Understandable. Unobtrusive. Honest. Long Lasting. Thorough down to the last detail. Environmentally Friendly. Involves as little design as possible.

Question 24

Principles of Universal Design

Answer 24

Equitable Use. Flexibility in Use. Simple and Intuitive Use. Perceptible Information. Tolerance for error. Low Physical Effort. Size and Space for Approach and use. Delight.