Checkpoint 2.3 Flashcards
Design Thinking
Understanding the user, reframing their problems, and challenging your assumptions about them. Building the right thing for the right people in the right way
Deliverables
The artifacts or other outcomes that a designer produces from the work that they do
Artifacts
The concrete items produced by a designer
Empathy
The ability to fully understand, mirror, then share another person’s expressions, needs, and motivations
Persona
A fictional user’s profile, which is used to communicate and summarize user research
Empathy map
A graphical tool used to help you imagine things from a user’s perspective
Quantitative Survey
Objective questions used to gain detailed insights from respondents about a survey research topic
Problem Statement
Simple but effective way to bring focus to the insights that you’ve uncovered with research and empathy mapping. The concise version of what problem you’re trying to solve
Competitive Analysis Report
Outlines the strengths and weaknesses of your competitors compared to those of you own business
5 Steps of Design Thinking
Empathize. Define. Ideate. Prototype. Test. This is a non-sequential and iterative process
Empathetic Research
Focuses on peoples motivations, inspirations, and thoughts
3 key parameters of successful products
Desirability: the user must want it and relate to the solution. Feasibility: It must be technically feasible. Viability: Must turn a profit for the business
GUI
Graphical User Interface
