MODULE 3 PART 5: Marketing Aspects of New Ventures (Facility Management & Layout)

Question 1

Refers to physical modifications and adaptations to a building or its structure. It involves installing water sprinklers, fire alarm systems, fire extinguishers, CCTVs, theft alarms, air-conditioning systems, electrical systems and other mechanical services,

Answer 1

• Hard Services

Question 2

Plays a vital role in enhancing the overall environment of a workplace, making it enjoyable for all. These include landscaping, event support, cleaning, canteen and pantry management, pest control, and others that improve employee morale.

Answer 2

• Soft Services

Question 3

Process of selecting this involves identifying multiple factors (Wisdom IT Services, 2018)

Answer 3

• Business Location

Question 4

(5) Controllable Factors in Business Location:

Answer 4

1. Proximity to the Market
2. Supply of Materials
3. Transportation Facilities
4. Infrastructure Available
5. Labor Wages and Laws that Govern it

Question 5

For the business to thrive, the goods and services are deivered to customers promptly and efficiently. Positioning a business close to its target markets can be advantageous.

Answer 5

• Proximity to the Market

Question 6

It is advantageous for the entreprise to procure raw materials of the correct qualty, quantity and timely manner. This factor is essential when transporting perishable materials with high transportation costs.

Answer 6

• Supply of Materials

Question 7

Having a reliable transportation system is absolutely necessary for the site of the factory.

Answer 7

• Transportation Facilities

Question 8

It is essential to be located near power stations to ensure seamless and consistent power supply.

Answer 8

• Infrastructure Available

Question 9

It is imperative for any enterprise to prioritize the awareness of both its workers’ rights and the tax laws.

Answer 9

• Labor Wages and the Laws that Govern it

Question 10

(3) Non-controllable Factors in Business Location:

Answer 10

1. Government Policies
2. Climate and Environmental Conditions
3. Supporting Industries

Question 11

All enterprises must be aware of laws regarding labor laws, building codes, safety, taxes, social security, data privacy, and other factors to prevent administrative and criminal liability.

Answer 11

• Government Policies

Question 12

It is vital for businesses to have profound understanding of geology, climate and environmental conditions at their specific location.

Answer 12

• Climate and Environmental Conditions

Question 13

(3) Workplace Structures:

Answer 13

1. Virtual Office
2. Physical Office
3. Manufacturing/Plant

Question 14

Start-up entrepreneurs widely utilize this because of efficiency, reduced commuting costs and provide increased flexibility.

Answer 14

• Virtual Office

Question 15

This workplace structure have changed from cubicles to open, spacious area that promote collaboration and increase employee visibility.

Answer 15

• Physical Office

Question 16

(4) Designs of Physical Office:

Answer 16

1. Open Office Design (minimal walls between employees)
2. Cellular Office Design (private, individual workspaces known as cells)
3. Co-Working Space Design (open work areas with shared desks)
4. Combination Office Design (creates dynamic and versatile work environment)

Question 17

Manufacturing businesses like Apple, Samsung, Panasonic, and Sony have range of selections to choose from when it comes to designing their production layouts

Answer 17

• Manufacturing/Plant

Question 18

(4) Layouts in Manufacturing/Plant:

Answer 18

1. Product or Line Layout (only 1 product type is made in each area)
2. Process of Functional Layout (helpful if there is low production need)
3. Fixed Position Layout (products are built in a fixed location)
4. Combination type of Layout (utilizes combination or mix of other layouts)