MODULE 2 PART 6: Idea Generation (Opportunity Screening) Flashcards
After searching for opportunities, the subsequent phase is to ___ those opportunities. Entrepreneurs must
be cautious when selecting and analyzing potential opportunities within their reach if they want to significantly enhance their chances of success.
- screen
The (12) Rs of Opportunity Screening:
- Relevance
- Resonance
- Reinforcement of Entrepreneurial Interests
- Revenues
- Responsiveness
- Reach
- Range
- Revolutionary Impact
- Returns
- Relative Ease of Implementation
- Resources required
- Risks
Entrepreneurs should aim for an opportunity that aligns perfectly with their business’s vision, mission, and goals, ensuring a solid foundation for success.
- Relevance
The opportunity should be perfectly harmonious with the values and virtues that the entrepreneur desires for the business
- Resonance
Entrepreneurs should seize opportunities that perfectly match their interests, talents, and skills.
- Reinforcement of Entrepreneurial Interests
Verify if the products or services possess a market with substantial potential for growth and sales.
- Revenues
The opportunity should effectively meet the needs and desires of customers.
- Responsiveness
Entrepreneurs should use opportunities to grow their businesses by creating branches, franchises, distributors, and dealerships. This will help them achieve consistent and ongoing
growth.
- Reach
Opportunities abound for creating a wide range of products and services to meet the diverse needs of various markets.
- Range
The entrepreneur must visualize the business as a revolutionary force of
the future.
- Revolutionary Impact
The opportunity should offer a low initial investment with the potential for substantial returns upon selling at a higher price.
- Returns
Entrepreneurs should find it simple to seize this opportunity, as there are only a few obstacles to overcome.
- Relative Ease of Implementation
Entrepreneurs should choose opportunities that require fewer resources.
- Resources required
Entrepreneurs should be able to recognize high-risk opportunities with clarity and confidence.
- Risks