MODULE 3 PART 1: Marketing Aspects of New Ventures (Product and Service Development)

Question 1

(2) Types of Customer Requirements according to Guillebeau (2023):

Answer 1

1. Service Requirement (Service)
2. Output Requirements (Output/Goods)

Question 2

An intangible thing or product cannot be physically touched but still provides a sense of fulfillment to the customer.

Answer 2

• Service Requirement (Service)

Question 3

Physical objects or visible entities.

Answer 3

• Output Requirements (Output/Goods)