Module 3 Flashcards
Attention
Concentrating mental effort to facilitate processing; goal driven selection of what to process and what to ignore
Exogenous attention
Attention is controlled by salient external stimuli
Endogenous attention
Goal driven, internal focus on important info and/or previous knowledge
Overt attention
Paying attention by looking at something; visibly attending from another person’s POV
Covert attention
Attending something without being obvious about it, other POVs would not notice you paying attention
Automatic attention
Little attention is needed to complete a task, fast, parallel, once it starts it cannot be changed
Controlled attention
Lots of attention is needed to complete a task, slow, serial, can be altered once started
Factors that drive attention
Salience (something that stands out or is novel) and goal attainment
Change blindness
Not perceiving a change in a scene or environment due to lack of attention/distraction
Inattentional blindness
Not conscious of something we are not actively attending
Consciousness and attention
If we are not attending something, it is not passed to the consciousness and not percieved
Selective attention theory
Attention acts as a filter/funnel that only lets some stimulus through to the consciousness
Broadbent’s Early Selection Filter Model
Theory: input -> sensory memory -> attentional filter (selects goal oriented stimulus) -> detector (cognitive system) -> long term memory; only basic sensory input is processed without attention
Issues: Cannot explain cocktail party effect or results of Triesman’s dichotic listening task
Late selection filter model
Proposes that basic meaning of unattended stimulus is processed alongside attended stimulus
Cherry’s Dichotic Listening Task
Different audio is played to each ear, participants focus on one ear only and shadow repeat what they hear. Could not remember meaning of stimulus to unattended ear