Module 2: Specificity + Hyperbole

Question 1

Make sure your specifics match up or _____

Answer 1

you could lose out on potential customers (and waste ad dollars)

Question 2

What is a Interstitial Landing Page?

Answer 2

a page that goes between your ad and where you’re sending traffic!

Basically a click-thru page in the middle.

Question 3

Click-Thru vs Lead Gen

Answer 3

Lead Gen = Form to gather leads

Click-Thru = button that leads you somewhere else

Question 4

What is Dynamic Text Replacement ( aka Dynamic Keyword Insertion)?

Answer 4

-an automated feature that lets you personalize landing page content based on specific search terms, to ensure strong message match.

Question 5

What works hand-in-hand together?

Answer 5

Specificity + Information Hierarchy

Question 6

The Interstitial Offer

Answer 6

Headline: Confirms what your target audience is
looking for

Subhead: Details on the offer

Specificity & Information Hierarchy
working together hand-in-hand

Make sure your specifics match up or you could lose out on potential customers (and waste ad dollars)

Question 7

How do I create all the landing pages to

specifically match with my ad?

Answer 7

Dynamic Text Replacement:

An automated feature that lets you personalize landing page content based on specific search terms, to ensure strong message match.

Question 8

Important Points of Hyperbole

Answer 8

Leave out Unnecessary Hype

Adjust your copy to reflect your product unique value proposition

Talk to your customers! Ask them why they chose you over the competition