Module 1: Attention + Context (CCD #1 & 2)

Question 1

What is Attention Ratio?

Answer 1

of links on page to # of actions you actually want the user to take Should be 1:1

Question 2

What is the conversion rate for 1:1 landing page?

Answer 2

13.50%

Question 3

The more links you add to your landing page ____

Answer 3

the lower the conversion gets

Question 4

1 link

Answer 4

13.50% conversion rate

Question 5

2-4 links

Answer 5

11.90% conversion rate

Question 6

5+ links

Answer 6

10.50% conversion rate

Question 7

Navigation bar is for ____

Answer 7

your website and/or homepage, NOT for landing pages

Question 8

What does Landing Page Context mean?

Answer 8

Does your ad messaging match your Landing Page messaging Pro Tip: Don’t set expectations in the ad that don’t get delivered in the landing page

Question 9

What is Pogo-Sticking?

Answer 9

When visitors click through to your landing page and then exit immediately by clicking the “back” button. A negative signal to Google.

Question 10

What is Message Match?

Answer 10

Having the pre-click message match the post-click message