Module 1: Closing Part 2 + Continuance (CCD #6 & 7)

Question 1

5 Compnents of a Well-Structured Form In Depth

Answer 1

Form Headline

-your form headline should introduce “What” of your offer. What will I be getting if I interact with your form?

Subhead

-The subhead can be used to add a clarifying description of what the offer is, this is the first part of “Why” I should care about your offer.

The Form

-This one’s easy. Your form goes here now that it’s purpose has been introduced.

CTA

-Your all-important call to action that describes what will happen when you click, or reinforces what it is you’ll be getting.

The Closer

-A closer is intended to add a last minute nudge to encourage a click. It can be social proof, urgency, a trust statement, or important details such as “Free” or “No credit card required” etc.

Question 2

5 Components of a Well-Structured Form

Answer 2

• Form Headline
• Subhead
• The Form
• CTA
• The Closer

Question 3

What is Form-First Design?

Answer 3

ensure that it has a solid context

Question 4

Field Labels

Answer 4

influence the behavior of the audience by being clear about your labels

Question 5

What are the 3 things you SHOULD NOT do when it comes to creating forms?

Answer 5

• Do NOT help people to leave your page!
• Do NOT provide an option for people to delete the content of the form with “cancel” or “clear form”.
• Do NOT show an extra confirmation page which is redundant

Question 6

What is the Continuance Flow?

Answer 6

• Confirm the action.
• Ask for a second action, eg: up-sell/cross-sell.
• Clarify if it’s a download link OR check the email with the download link inside.

Question 7

The Matt Sweezey Approach

Answer 7

• Confirm the action that just happened.
• Information hierarchy: telling your story in the correct order.

Question 8

The “Thank You” or Confirmation Page

Answer 8

• Always ask for a second action for an opportunity for a cross sell, upsell, social share or answer a question.
• Do NOT ask for something that requires “too much” commitment/action steps

Question 9

Examples of Great Confirmation Page Actions

Answer 9

Ask for a/ to:

• Social share
• Subscribe to newsletter
• Webinar registration
• Watch a demo video
• Attend a webinar
• Start a free trial