Module 1: Clarity + Congruence (CCD #3 & 4) Flashcards
1
Q
Clarity is ____
A
the most important aspect of the conversion equation
2
Q
What is Information Hierarchy?
A
telling your story in the correct order
3
Q
You’ll lose the battle with your competitors if ____
A
you can’t communicate what you do or why you’re different to others
4
Q
What is Congruence?
A
Aligning everything on your landing page with your messaging and campaign goal.
5
Q
When it comes to congruence, you shouldn’t be ____
A
writing anything if it’s not in line with your campaign goal. Don’t just fill in the blanks Pro Tip: draft your landing page copy on a blank piece of paper, instead of a template.
6
Q
Page Elements of the Congruence Table
A
- Headline
- Subhead
- Hero Shot
- Intro
- Bullets
- Form Header
- Form Fields
- Testimonial
- Learn More
- Why
- Privacy Statement
- CTA
