MODULE 2

Question 1

Health Promotion strategies can be categorized into two

Answer 1

individual change strategies
social- environmental change strategies

Question 2

Individual change strategies

Answer 2

health education
health communication
social marketing

Question 3

Social- environmental change strategies

Answer 3

organizational development and change
community development and mobilization
healthy public policy
advocacy

Question 4

refers to opportunities for learning involving some form of communication
designed to improve health literacy,

Answer 4

health education

Question 5

What do health education improves?

Answer 5

health literacy

Question 6

the capacity of an individual to obtain, interpret, and understand basic health information and services and the competence to use such information and services in ways that are health enhancing.

Answer 6

health literacy

Question 7

What are the four part model of health literacy?

Answer 7

Fundamental literacy or numeracy
Literacy pertaining to science and technology
community or civic literacy
cultural literacy

Question 8

Competence in understanding and using printed language, spoken language, numerals, and basic mathematical symbols or terms. This domain is involved in a wide range of cognitive, behavioral, and social skills and abilities.

Answer 8

fundamental literacy or numeracy

Question 9

Understanding the basic scientific and technological concepts, technical complexity, the phenomenon of scientific uncertainty, and the phenomenon of rapid change.

Answer 9

Literacy pertaining to science and technology

Question 10

Understanding about sources of information, agendas, and methods of interpreting those agendas. It enables people to engage in dialogue and decision making. It includes media interpretation skills and understanding civic and legislative functions.

Answer 10

community or civic literacy

Question 11

Understanding collective beliefs, customs, worldviews, and social identity relationships to interpret and produce health information.

Answer 11

cultural literacy

Question 12

What are the forms of health communication?

Answer 12

Enter-education
Interpersonal Communication
Health Journalism
Media Advocacy
Social Communication
risk communications

Question 13

the use of commercial marketing techniques to help a target population acquire a beneficial health behavior

Answer 13

social marketing

Question 14

is becoming a popular choice for influencing behavior in both the government and not-for-profit sectors.

Answer 14

social marketing

Question 15

What are the five steps of social marketing?

Answer 15

planning
message and material development
pretesting
implementation
evaluation

Question 16

is more effective for behaviors that need to be changed once or only a few times, but is less effective for behaviors that must be repeated and maintained over a period of time

Answer 16

social marketing

Question 17

noted that social marketing depends too much on commercial marketing for its theoretical underpinnings and must formulate its own theoretical basis.

Answer 17

Peattie and Peattie

Question 18

Peattie and Peattie suggested four P’s

Answer 18

Product
Price
Place
Promotion

Question 19

Social marketing has been labeled

Answer 19

motivational manipulation

Question 20

decides what behaviors will constitute improvement; community members do not have much say.

Answer 20

social marketer

Question 21

is the aggregate of an organization’s knowledge, strategy and practices, and the use of those to foster members’ behaviors and results. The result is effective change.

Answer 21

organizatinal development

Question 22

What are the five phases to designing and implementing

Answer 22

entry
diagnosis
feedback
solution
evaluation

Question 23

Exploring the problem, opportunities, or situation. Output is an engagement contract or project plan with expectations and agreement onscope.

Answer 23

entry

Question 24

The fact-finding phase.
A data collection process where information is gathered, analyzed, and reviewed.

Answer 24

diagnosis

Question 25

Exploring information for understanding, clarity, and accuracy. Output is an action plan that outlines the change solutions to be developed, and defined success indicators based o n t h e information a n d data analysis.

Answer 25

feedback

Question 26

Correcting the problem, closing gaps, improving, or enhancing performance, or seizing opportunities. Output is a plan or suggested training course curriculum.

Answer 26

solution

Question 27

Collecting data to determine if the initiative is meeting goals and achieving defined success indicators. Output is an evaluation report with recommendations for continuous improvement.

Answer 27

evaluation

Question 28

is defined as “a capacity-building process through which community individuals, groups, or organizations plan, carry out, and evaluate activities on a participatory and sustained basis to. improve their health and other needs, either on their own initiative or stimulated by others.

Answer 28

community mobilization

Question 29

is a practice which assists the process of people acting together to improve their shared conditions, both through their own efforts and through negotiation with public services.

Answer 29

community development

Question 30

is active support of an idea or cause that entails especially the act of pleading or arguing for something. Green and Kreuter (2005, p. G-1)

Answer 30

advocacy

Question 31

is about creating a shift in public opinion and mobilizing the essential resources to support any issue or policy that affects the health of a community or a constituency. It is a vital function for achieving health promotion goals.

Answer 31

advocacy in health

Question 32

Is the key aspect of this priority area

Answer 32

Education