Module 2 Flashcards
Strategic objectives and analysis
An evaluation called a SWOT analysis is commonly used to perform internal investigation of an org to assess its strength and weaknesses and an appraisal of the external competitive environment looking for opportunities and threats
4 steps of the strategic management process
Strategic Objectives and analysis, strategic formulation, strategic implementation, and strategic evaluation and control
Strategic formulation
Goals and objectives are written based on the info obtained from the PESTLE and SWOT analysis. Helps the org know Their needs to obtain additional resources, watch for threats, or change a set of internal processes
Strategic implementation
Sometimes referred to as a strategic execution, this stage is when the planning stops and action begins
Strategic evaluation and control
Performance measurements will help determine if critical milestones are being met. Corrective actions are taken if the actual result varies from the strategic plan
Porters 3 most effective strategies
Cost leadership, differentiation, and market segmentation
Cost leadership
A firms ability to create economics of scale through extremely efficient operations that produce a large volume. High volume of goods at a low cost.
Differentiation
Firms ability to create a good that is difficult to replicate
Market segmentation
Cross between the two strategies. Finds specific segmentation of the market which are not tapped by large firms
SMART goals
Specific, measurable(quantifiable,tangible, verifiable, results-oriented), attainable(motivating, meaning,rewarding), realistic(acceptable, agreed upon, stretching), time-bound
Discuss the importance of alignment between mission, vision, and objectives of an org
Provides clear direction for the organization on what they want to achieve and what services they want to offer
Sales budget
Based on sales forecast and can be adjusted at managerial discretion
Operating budget
Can be made to of the sales plan, production plan, materials purchasing plan, labor hiring and training program plan and administrative and discretionary spending data.
Production plan
Determine the number of sales the company to make in the next year and it should budget how many sales units need to make to meet the sales budget and inventory requirements
Direct materials budget
Raw materials the firm uses in its production process.