Module 17-18 Flashcards
Means that computer information can be represented through video, audio and animation in addition to traditional media through text, drawings, and graphics
Multimedia
This media can easily be changed to fit different audiences.
Multimedia
Sources and Types [INFORMATION
Text
Visual
Audio
Motion
Multimedia
Manipulative
Written or printed form, and tends to convey or share ideas and information.
Examples: school library, classroom collection, online resources, public/state library
Text Information
Found in magazines, books, photos, films, videos, paintings, illustrations, cartoons, prints, designs, and 3D art
Visual Information
Supports the blinds/visually impaired for story lines that visual media viewers are watching.
Examples: podcast commentary, radio broadcasting
Audio Information
The use of moving texts, images, or graphics to provide information on display.
E.g. film, interactive video, drama, animation, and short films
Motion Information
a combination of different media format such as text, graphics, drawings, audio, photos, and videos with the help of computers
E.g. documentaries, library catalog, reports
Multimedia Information
information to assist in the use of alphanumeric characters and symbols study, evaluation, and development.
E.g. propaganda and a fake news commercial on social media local news
Manipulative Information
What are the elements and formats
Text
Graphics
Animation
Audio
Video
Are characters that are used to create words, sentences, and paragraphs.
Text
It is used in headlines, subtitles, and slogans.
Text
Its purpose is to express specific information or reinforce information in other media.
Text
It involves the use of text types, sizes, colors, and background colors
Text
TXT
RTF
DOC
DOCX
ODT
WPD
WPS
PDF
MSG
LOG
HTM
HTML
PAGES
INDD
CSV
Text File Formats
JPG
TIF
RAW
PNG
GIF
BMP
PDF
AL
PSD
PSP
SWF
SVG
EPS
WMF
DWG
PCT
TGA
CDR
File Formats
Still/static pictures typically accompany text to illustrate the point or ideas the text makes.
Graphics
Photos in a multimedia application go beyond its use as decoration. In a multimedia context, _____may consist of slide shows or galleries that a website or social media visitor can view.
Graphics
It can illustrate how things work or present information in entertaining ways.
Animation
_____ can also include interactive effects allowing visitors to engage with the _____ action using their mouse and keyboard.
Animation
Animation is a dynamic and media-rich content that stays within one container on a page
Animation
A very powerful form of communication.
Animation
A multimedia application that uses dialogue, recorded narration, music and sound effects
Audio
Found on websites, and especially on social media platforms, already has a great presence and will only continue to gain popularity as more and more visitors demand it
Video
________ can be a smart marketing advantage and an excellent way to differentiate yourself from your competitors.
Short videos
WAV
FLAC
MP3
OGG
M3U
ACC
WMA
MIDI
AIF
M4A
MPA
PLS
Audio File Formats
MOV
DWF
MP4
MKV
FLV
WMV
AVI
3GP
VOB
AAF
MOD
MPEG
Video File Formats
In the handbook _______ _______ (_____2001), twelve principles shape the design and organization of multimedia presentations
Multimedia Learning, Mayer
Is one medium better than another?
Video vs Text
Media Effects
Is multimedia instruction effective?
Single Vs Multiple representations
Multimedia Effects
For Whom is multimedia effective?
Low prior knowledge VS high prior knowledge learners
Interaction Effects
12 Principles of Multimedia
Coherence
SIgnaling
Redundancy
Spatial Contiguity
Temporal Contiguity
Segmenting
Pre-training
Modality
Multimedia
Personalization
Voice
Image
People learn better when they remove, rather than include extraneous words, images, and sounds.
Coherence
People learn better by incorporating tips that illustrate the necessary material’ s organization.
SIgnaling
People learn from visuals and description more than from images, narration, and text on the screen
Redundancy
On the page or screen, people learn better when the related words and pictures are shown near and not far from one another
Spatial Contiguity
People learn better at y presenting corresponding words and pictures simultaneously rather than successively.
Temporal Contiguity
In learner-controlled segments, people learn more from a multimedia lesson, rather than as a continuous unit.
Segmenting
People learn more from a multimedia lesson when students know terms and behaviors of system components
Pre-training
Some people learn better when words are presented as narration rather than as on-screen text
Modality
People learn better from words and images more than from words alone.
Multimedia
People learn better from multimedia lessons when words are conversational rather than formal
Personalization
People learn more when the narration is delivered in a familiar human voice in interactive classes, rather than in a machine voice.
Voice
People do not necessarily learn better from a multimedia lesson when the speaker ’ s image is added to the screen
Image
Objectives are well-defined
* Content is clear
* Use of technology
* Suitable for time and place
* Suitable for learner’s ability
* Interactive
* Reusable
* Cost-effective
Selection Criteria
Refers to digital or traditional types like portfolio, flip charts, 3D Animation content libraries, virtual reality, virtual canvas, online poll, online slide sharing, online editors, etc
Creative Forms of Multimedia
Selection Criteria: Content
Target Audience
Sender/Author
Key Content
Purpose
Selection Criteria: Technology
Form/Style
Medium/Format
Who are the possible users?
What aspects of the users are to be considered? (person with disability, language barrier, reading level, culturally-sensitive, etc.)
Target Audience
Who is the author of this multimedia product?
How credible is the author?
Sender/Author
What is the tone (authoritative, informative, encouraging, enticing, etc.) of the multimedia product?
Is the information correctly presented?
Key Content
Does it meet the objectives of the topic?
Purpose
What are the elements (text, sound, images, animation, etc.) used?
Do the elements help in conveying the message?
Do the elements follow the different principles of design? Is it pleasing to the eyes?
Do the sound and video run smoothly together?
Form/Style
Is it easy to use?
Is the selected format commonly used?
Does it allow the user to cancel or return to an action?
Are the instructions easy to use?
Medium/Format
