Module 13-14 Flashcards
sound, especially when recorded, transmitted, or reproduced.
Audio
media communication that uses audio or recordings to deliver and transfer information through the means of sound.
Audio Media
What are the sources and types
Radio Broadcast
Audio Book
Music
Sound Recording
Sound Clips/Effects
Audio Podcast
live or recorded audio sent through radio waves to reach a wide audience.
Radio Broadcast
an audiocassette or CD recording of a reading of a book
Audio Book
Vocal or instrumental sounds combined in a way as to create beauty of form, harmony, and emotional expression.
Music
recording of an interview, meeting, or any sound from the environment.
Sound Recording
any sound artificially reproduced to create an effect in an audio presentation (e.g. sound of a storm, knocking of door, or wind).
Sound Clips / Effects
a digital audio or video file or recording, usually part of a themed series that can be downloaded from a website to a media player or a computer.
Audio Podcast
Most Common formats (in digital)
MP3 (MPEG Audio Layer 3)
M4A / AAC (MPEG4 Audio / Advanced Audio Coding)
WAV
WMA (Windows Media Audio)
What does AAC means?
Advanced Audio Coding
What does WMA means?
(Windows Media Audio)
a common format for consumer audio, as well as a standard of digital audio compression for the transfer and playback of music on most digital audio players.
MP3
an audio coding standard for lousy digital audio compression. Designed to be the successor of the MP3 format, AAC generally achieves better sound quality than MP3 at similar bit rate
M4A
is a Microsoft audio file format standard for storing an audio bit stream on PCs. It has become a standard file format for game sounds, among others
WAV
is an audio data compression technology developed by Microsoft and used with Windows Media Player.
WMA
Elements of Sound design
Dialogue
Sound Effects
Music
Silence
speech, conversation, voice-over
Dialogue
any sound other than music or dialogue
Sound Effects
vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion
Music
absence of audio or sound.
Silence
the techniques for combining the different elements or objects.
Principles of Sound Design
Principles of Sound Design
Mixing
Pace
Transitions
the combination, balance and control of multiple sound elements.
Mixing
time control; editing; order of events: linear, non-linear, or multi-linear.
Pace
How you get from one segment or element to another.
Transitions
Types of transitions
Segue
Cross-fade
V-fade
Fade to Black
Waterfall
Stereo Imaging
one element stops, the next begins (“cut” in film).
Segue
one element fades out, the next fades in, and they overlap on the way.
Cross-fade
First element fades to inaudible before the second element begins.
V-fade
V-Fade with some silence between elements.
Fade to Black
As first element fades out, the second element begins at full volume. Better for voice transitions, than for effects.
Waterfall
Using left and right channel for depth.
Stereo Imaging
___________ is another way to give instruction or information and provide feedbacks, but sometimes it is bias.
Audio information and media
Audio media created by ___________ including broadcasting companies/news media, colleges, government, etc. are considered to be formally produced, other audio media are regarded as being generated informally.
formal organizations
is a form of media that make use of video or
animation technology.
Motion Information and Media
Its purpose is to communicate information by watching moving text or graphics. It may be private or public and may use for education, entertainment, advertising, etc.
Motion Information and Media
TRUE or FALSE
Motion media can be formally and informally produced.
TRUE
_____ generated means of motion are mostly produced for personal use by individuals that can be for social media use.
Informally
______ generated means of motion are created by media companies or professionals who follow industry standards in creating, editing and producing motion media.
Formally
Different examples of _________ are animations, television motion pictures, interactive videos, films, short films, and documentary films.
“motion media”
GIF meaning
(Graphic Interchange Format)
Digital Formats
- Animations like GIFs (Graphic Interchange Format)
- Flash and Shockwave
- Dynamic HMTL
- Video formats/codecs like MP4
- DivX
- MPG
- 3GP
- AVI
- MKV
Design Principles and Elements
Direction
Speed
Timing
Transition
Sound
Color
Blurring
indicates a movement from one direction to another
Direction
The rate at which the moving images is able to move. Don’t be too fast. A fast movement may connote intensified action and slow movement may signify for sadness.
Speed
the choice, judgment, or control of when something should be done. Timing is one of the secrets.
Timing
used to switch between scenes. It should be smooth.
Transition
vibrations that travel through the air or another medium and can be heard. Check the audio if good.
Sound
is the property possessed by an object of producing different sensations on the eye as a result of the way the object reflects or emits light. Use colors to add life and meaning.
Color
to make some part become unclear or less distinct.
Blurring
- It captures motions that can be reviewed
- Captures attention especially of students
- Great for advertisements
- Great when use to advocacies
- Great source of entertainment
- It can show images in detail
- It can show processes or steps for easy and fast understanding
- It enables different emotions
- Teaches good values, subjects, histories, etc.
Advantages and Value
Advantages and Values
Entertaining
Captivating
Educational
What are the limitations of Motion Media
- Other information may be presented best using still image like infographics
- Tampered/fake video
- Distraction
- Can be costly
Is the method that encompasses myriad film making techniques, by which still images are manipulated to create moving images
Animation
Means any motion picture that is produced for initial exhibition on television, including broadcast, cable, satellite online and all other forms of television exhibition and distribution
Television motion picture
Is a form of digital video that supports user interaction. It provide the viewer the ability to click, on a desktop, or touch on mobile devices within the video for an action to occur.
Interactive Video (also known as IV)
Is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images
Films
