Module 1-2

Question 1

Newspapers, magazines, TV, radio, and Internet reach or influence people widely. These communication channels are also known as _____.

Answer 1

media

Question 2

_________ consists of web-based tools, platforms which main focus is for the users to engage, collaborate, create and share contents over the Internet.

Answer 2

social media

Question 3

____ and ____classify social media into three dimensions: they are?

Answer 3

Kaplan & Haenlein

1. Social presence
2. Media richness
3. Self-presentation/self-disclosure.

Question 4

the type of sensorial interaction

Answer 4

Social Presence

Question 5

amount of data transmitted in a time interval

Answer 5

Media Richness

Question 6

the degree of freedom and control in creating one’s personal cyber-identity

Answer 6

Self-presentation/self-disclosure.

Question 7

Main objective of ______ is the sharing of media content between users

Exist for a wide range of different media types, including text, photos, videos, and PowerPoint presentation

Answer 7

content communities

Question 8

[Challenges/Oppotunities] of?

• risk of being used as platforms for the sharing of copyright-protected materials.
• it is difficult to avoid popular videos being uploaded only hours after they have been aired on television.
• high popularity of content communities makes them a very attractive contact channel for many firms.
• to share recruiting videos, as well as keynote speeches and press announcements, with their employees and investors.