Modern day sport

Question 1

How have women began to be treated in the 20th century ?

Answer 1

• treatment of women remained indifferent through the late 20th century
• Marathon wasn’t open to women until the LA olypics (1984)

Question 2

What is the golden triangle and what are examples ?

Answer 2

• The relationship between business, media and sport
• E.g. Media uses sport to gain viewers, business and sponsorship use media to advertise

Question 3

What is commercialism ?

Answer 3

Process of attempting to gain money from an activity E.g sport

Question 4

What is sponsorship ?

Answer 4

When a company pays for their products to be publicly displayed or advertised, usually as a way to increase their sales of their goods

Question 5

What is merchandising ?

Answer 5

The practice in which the brand or image from one ‘product’ is used to sell another
E.g professional sports team performers promote various products

Question 6

What are the characteristics of commercial sport ?

Answer 6

• professional (high level)
• Sponsership and business
• Entertainment
• Contracts
• Athletes as commodities (product endorsement)
• Wide media coverage

Question 7

What are the effects of commercialisation on professional performers ?

Answer 7

• high income
• Paid for successful results
• underpressure when injured
  -specialise in a sport
• turn into household names
• controlled by the sponsor

Question 8

What are the effects of commercialisation on sport ?

Answer 8

• rules and scoring changed to speed up games
• breaks in play allow sponsership to advertise
• competition changes (T2 cricket)
• women get less coverage (less money)
• increase of technology makes sport more viewer friendly

Question 9

Reasons why companies invest money into sport ?

Answer 9

• increases sales which increases profit
• increases brand awareness
• association with high level sport
• association with a healthy image of sport
• corporate hospitality
• decreases tax companies have to pay
• improves the company morale

Question 10

What are the types of media that cover sport ?

Answer 10

• newspaper
• radio
• internet
• social media
• TV (most powerful)

Question 11

What is globalisation in relation to modern day sport ?

Answer 11

Process allows different nations to link together due to improvements in communication and transport

Question 12

What are some example of globalisation in sport ?

Answer 12

• sponsorship - McDonalds
• spreading of sports to new countries (new nations added to the world cup)

Question 13

What are the negatives of globalisation of sport ?

Answer 13

• increase pressure on the athlete
• could lead to cheating