Models of Communication Flashcards
Models of Communication
- Aristotle’s Model Of Communication
- Shannon-Weaver’s Model Of Communication
- Osgood-Schramm’s Model Of Communication
Where the first communication model is attributed
Aristotle’s Model Of Communication
source credibility
Aristotle’s Model Of Communication
* Ethos
This model is more focused on public speaking than interpersonal communication
Aristotle’s Model Of Communication
understanding audiences
Aristotle’s Model Of Communication
* Pathos
pertains to message, design, and strategy
Aristotle’s Model Of Communication
* Logos
The sender is an ______________ and the receiver is ___________
Aristotle’s Model Of Communication
* active participant
* passive
This concept is used in public speaking, seminars, and lectures
Aristotle’s Model Of Communication
In 1948, Shannon was an _____________,_____________ and Weaver was an __________________ both of them wrote an article in “_______________” called “_____________________”, also called as “_______________________________”
Shannon-Weaver’s Model Of Communication
* American mathematician
* Electronic engineer
* American scientist
* Bell System Technical Journal
* A Mathematical Theory of Communication
* Shannon-Weaver model of communication
Speaker → Speech → Audience → Effect
Occasion
Aristotle’s Model Of Communication
This model is more technological than other linear models
Shannon-Weaver’s Model Of Communication
Specially designed to develop the effective communication between sender and receiver
Shannon-Weaver’s Model Of Communication
Information Transmitter Reception Destination
source
Sender → Encoder → Channel → Decoder → Receiver
Noise
Shannon-Weaver’s Model Of Communication
This model was presented by Osgood and Schramm in _______
Osgood-Schramm’s Model Of Communication
* 1954
This model was presented by ___________ and adapted from the theories of another scientist, Osgood thus calling it Osgood-Schramm Model of Communication
Osgood-Schramm’s Model Of Communication
* Wilbur Schramm
That communication is ______, not ________. The listener can both ________ and send ___________ (in most intances)
Principles of Osgood-Schramm’s Model of Communication
* circular
* linear
* receive
* messages
That communication is usually ________ and __________
Principles of Osgood-Schramm’s Model of Communication
* equal
* reciprocal
That there is a lot of ________ involved when __________ a message
Principles of Osgood-Schramm’s Model of Communication
* Interpretation
* receiving
That all communication requires three steps : ________, ___________ and _____________ a message
Principles of Osgood-Schramm’s Model of Communication
* encoding
* decoding
* interpreting
