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PURCOM > Business Letter > Flashcards

Business Letter Flashcards

1
Q

is also one of the essential products of technical writing. They are called business letters because they are used for business purposes and they are aimed to serve three purposes: to sell, to buy, and to promote good business relationship (Menoy, 2007).

A

BUSINESS COMMUNICATION

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2
Q

Types of Business Writing

A
  • Instructional Business Writing
  • Informational Business Writing
  • Persuasive Business Writing
  • Transactional Business Writing
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3
Q

“how”
➤ Is more directional and its purpose is to guide the reader through various steps to finish a task.
Examples: user manual; memos

A
  • Instructional Business Writing
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4
Q

“what”
➤ Is all about keeping track of business information accurately and consistently. It often includes documents that are key to the core of a business’ tracking of growth, plans, and legal issues.
Examples: financial reports; minutes of the meetings

A
  • Informational Business Writing
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5
Q

“to convince the reader”
➤ Aims to influence a reader’s decision by conveying vital information to guide them to take a certain action.
Examples: proposals, press releases, sales emails, etc.

A
  • Persuasive Business Writing
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6
Q

➤ This kind of writing mostly includes day-to-day workplace communication.
Examples: emails, official office letters, invoices, or forms

A
  • Transactional Business Writing
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7
Q

Principles of Good Business Writing

A
  1. Clarity of Purpose
  2. Clarity of Thought
  3. Convey accurate and relevant information
  4. Avoid Jargon
  5. Read and revise
  6. Practice is the key
  7. Correct Grammar and Sentence Structure
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8
Q

should Know the message of the reader

A
  1. Clarity of Purpose
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9
Q

clear of thinking

A
  1. Clarity of Thought
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10
Q

what is the value of information

A
  1. Convey accurate and relevant information
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11
Q

If we write, we need to revise

A
  1. Read and revise
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12
Q

When you practice it makes you better, good reader

A
  1. Practice is the key
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13
Q

properly write business letter

A
  1. Correct Grammar and Sentence Structure
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14
Q

Unlike a social or a friendly letter (whose parts are limited to heading, salutation, body of the letter, complimentary close, and signature) a business letter is composed of the basic and the miscellaneous elements.

A

Elements of a Business Letter

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15
Q

Elements of a Business Letter
Basic Parts

A
  1. Heading
  2. Inside Address
  3. Salutation
  4. Body of the Letter
  5. Complimentary Close
  6. Signature Line
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16
Q

It consists of the sender’s address and the dateline (month, day, and year).

A
  1. Heading
17
Q

It consists of the name of the addressee, his designation, his company and its business address.

A
  1. Inside Address
18
Q

It serves as the welcome part of the letter.

A
  1. Salutation
19
Q

It gives the details of the communication and consists of the introduction (purpose), the body (discussion), and the conclusion (token of appreciation/building of goodwill).

A
  1. Body of the Letter
20
Q

It serves as the farewell part of the letter.

A
  1. Complimentary Close
21
Q

It consists of the name of the signatory (sender) and his designation.

A
  1. Signature Line
22
Q

These parts are optional and therefore may be absent in the letter.

A

Miscellaneous Parts

23
Q

Miscellaneous Parts

A
  1. Reference Line or Subject Line
  2. Enclosure Notation
  3. Carbon Copy Notation
24
Q

It indicates the sequential number of the letter which is used for reference/filing purposes.

A
  1. Reference Line or Subject Line
25
Q

It refers to the item or items placed inside the envelope, other than the letter.

A
  1. Enclosure Notation
26
Q

It refers to the persons going to receive the letter other than the addressee

A
  1. Carbon Copy Notation
27
Q

STYLES OF A BUSINESS LETTER

A
  1. Full-Blocked Style
  2. Semi-Blocked Style
  3. Modified-Blocked Style
28
Q

Everything under the letterhead is aligned along the left margin.

A
  1. Full-Blocked Style
29
Q

This is exactly the same as the full-blocked except that the first line of each paragraph is indented.

A
  1. Semi-Blocked Style
30
Q

Certain parts of the letter such as the dateline, the complimentary close, the signature are aligned to the right to help balance the other parts of the letter which have a left-hand alignment.

A
  1. Modified-Blocked Style

PURCOM (15 decks)

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