mktg 465 final 05M descriptive

Question 1

what are the 3 considerations when designing a questionnaire

Answer 1

the client, the respondent, the researcher

Question 2

what 2 types of questions create a non-neutral response?

Answer 2

leading question and loaded question

Question 3

what type of question implies a correct answer?

Answer 3

leading questions

Question 4

what type of question implies a socially desirable answer?

Answer 4

loaded questions

Question 5

a response requiring a level of “disagreement or agreement” with statements that express a favourable or unfavourable attitude toward a concept

Answer 5

likert response

Question 6

2 types of acceptable open-ended questions

Answer 6

exploratory and descriptive

Question 7

what are the 5 categories of flowerpots? in order.

Answer 7

cognitive measures, general descriptives, predisposition/expectations, affective measures, conative measures

Question 8

which flowerpot measures attitude prior to produce or service encounter?

Answer 8

predisposition/expectations

Question 9

which flowerpot measures levels of awareness, knowledge, perception?

Answer 9

cognitive measures

Question 10

which flowerpot has general questions to determine when, where, how many, how often, etc

Answer 10

general descriptives

Question 11

which flowerpot evaluates motivation and involvement?

Answer 11

conative

Question 12

which flowerpot evaluates attitude toward the product or service encounter?

Answer 12

affective measures

Question 13

an instruments ability to accurately measure variability in stimuli or responses

Answer 13

sensitivity