mktg 465 08S categorical

Question 1

what 2 things does a univariate analysis measure?

Answer 1

central tendency and dispersion

Question 2

what are you looking for in a measure of central tendency with nominal data?

Answer 2

mode

Question 3

what are you looking for in a measure of central tendency with ordinal data?

Answer 3

mode or median

Question 4

responses to the levels/categories of one variable relative to the levels/categories of other variables (cross-tabulation) checks if there is a relationship between the variables

Answer 4

joint frequency distribution/bivariate analysis

Question 5

what do you look for to see if there is a relationship between variables in bivariate analysis?

Answer 5

if the count is higher than the expected count then there is a relationship

Question 6

if there is a relationship in bivariate analysis, what do you do?

Answer 6

write a hypothesis test

Question 7

in bivariate analysis, what do you look at to see if you reject the hypothesis?

Answer 7

if pearson chi-square asymp-sig is between 0-0.05 reject hypothesis saying that they are equal, if above, the two categories are equal