Mktg 2200 Exam 4

Question 1

Formal vs informal reports

Answer 1

Formal: title page, transmittal, table of contents, list of illustrations

Informal: memos, letters, e-mail, sales figures

Question 2

What are the different report classifications

Answer 2

Information reports
Analytical reports
Recommendation reports

Question 3

What are recommendation reports

Answer 3

Recommend action or solutions

• feasibility reports
• justification reports
• problem solving reports

Question 4

Analytical reports are…

Answer 4

Reports that interpret data but do not recommend action

• annual reports
• audit reports

Question 5

What three things need to be in a purpose statement

Answer 5

1) organizational problem or conflict
2) specific technical questions that must be answered
3) rhetorical purpose the report is designed to achieve
- explain–recommend–request–purpose

Question 6

When should you use and interview as a primary source

Answer 6

When it’s a structured conversation with someone who will be able to give useful information

Question 7

Characteristics of good survey questions

Answer 7

• ask only 1 thing
• phrase neutrally
• does not influence answers
• doesn’t make assumptions

Question 8

What is the goal of the proposal

Answer 8

• get the project accepted

- get your organization accepted to do the job

Question 9

Name the different report organization patterns

Answer 9

1- compare and contrast
2- problem/solution 
3- elimination of alternatives
4-SWOT analysis 
5- A: General to particular 
B: particular to general
6- geographic 
7- functional
8-chronological

Question 10

Chronological reports

Answer 10

Record events in the order in which they happened

Question 11

Functional reports

Answer 11

Discuss problems and solutions for each functional unit

Question 12

Geographic or spatial reports…

Answer 12

Discuss problems and solutions by units if their physical arrangement

Question 13

General to particular & particular to general reports

Answer 13

General to particular: begins with problem and general effects. Discusses soul thins to each part of the problem

Particular to general: starts with problem specifics. Moves to discussion of problem implications

Question 14

What’s is SWOT

Answer 14

Strength
Weakness
Opportunity
Threat

Question 15

What is the report pattern “elimination of alternatives”

Answer 15

• identifies impractical solutions
• explains why they won’t work
• discusses least practical solutions first
• ends with practical solutions

Question 16

What is a compare and contrast formal report

Answer 16

A report that focuses on alternatives or criteria

Question 17

What is a problem-solution formal report pattern

Answer 17

• identify problem
• explain causes
• analyze advantages and disadvantages of possible solutions

Question 18

What are talking headings

Answer 18

Tell reader what to expect in each section

Question 19

Transmittal message

Answer 19

• transmit report
• summarize conclusions and recommendations
• mention any points of special interests
• thank people who helped you
• point out any additional research if needed
• thank the reader for the opportunity to do work and provide contact information

Question 20

Steps in report writing

Answer 20

Define the problem
Gather data
Analyze data
Organize the information
Write