MKT 441 UOP ENTIRE COURSE,MKT 441 UOP ENTIRE CLASS,MKT 441 UOP TUTORIAL,MKT 441 UOP ASSIGNMENT Flashcards
UOP MKT 441 Complete Class
MKT 441 Complete Class NO DQ’s
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UOP MKT 441 Week 1 Individual The Importance of Marketing Research
Select an organization with which you are familiar.
Prepare a 700 to 1050 word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper address the following:
Define market research.
If your selected organization uses marketing research, identify the different types of marketing research it uses and describe their importance to the organization.If your selected organization does not currently use marketing research describe the different types of marketing research that would be beneficial to the organization. Be sure to properly cite your references.
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UOP MKT 441 Week 2 Individual Global Market Research Case Study Analysis
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Read Case 3-2, “Sperry/MacLennan Architects and Planners,” located at the end of Chapter 3 in the text, Marketing Research, by Aaker, Kumar, and Day. Prepare a 1050 to 1400 word case study analysis of the case. Be sure to address the following in your analysis:
Describe the situation discussed in the case.
Identify the key issues for the organization in your selected case.
Discuss possible ways in which the organization can address these issues.
Based on your analysis of the case, explain the value of market research in the global community.
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UOP MKT 441 Week 2 Learning Team Market Research Implementation Plan Problem Identification and Project Outline
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Select an organization with which you are familiar. This organization will be the basis for your Market Research Implementation Plan. Be sure to obtain your instructor’s approval before beginning this project.
Select a scenario from the following list:
An organization is planning to introduce a new product/service in another country
An organization is considering introducing a new product/service
An organization is considering launching a new business unit
An organization is considering pursuing a new geographical market
An organization is considering adjusting the pricing of an existing product/service
An organization is considering enhancing an existing product/service to meet expanding customer needs
An organization wants to evaluate its perceived customer service
Prepare a 700 to1050 word detailed outline of your Market Research Implementation Plan in which you address the following:
Write an introduction describing your selected organization and scenario.
Based on your selected scenario, identify the detailed areas in which market research is needed (e.g., population, target market, per capita) and describe their importance to the organization in the selected scenario.
Develop an outline with headings and a brief paragraph for each of the sections you anticipate having in your final Market Research Implementation Plan (you may change these in future weeks if you decide to do so).
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UOP MKT 441 Week 3 Individual Market Research Implementation Plan Phase 2
Prepare a 800 to 1050 word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why.
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UOP MKT 441 Week 3 Individual Marketing Research Tools Paper
Prepare a 1050 to 1400 word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why.
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UOP MKT 441 Week 4 Individual Assignment Measurement Scales Paper
Select four types of measurement scales from the following list: nominal, ordinal, interval, ratio, unidimensional, and mutli-dimensional. Prepare a 700 to1050 word paper in which describe each one of your selected measurement scales and how you would use them in a questionnaire
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UOP MKT 441 Week 4 Learning Team Market Research Implemnetaion Plan Final Paper And Presentation
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Prepare a 750 - 1050 words And Power Point presentation Market Research Implementation Plan based on the scenario you selected
Conduct market research concerning the selected scenario using secondary market research resources.
Locate an online resource. Identify the secondary research data from this resource that applies to your selected scenario and incorporate it into your Marketing Research Implementation Plan.
Select two of the four market research tools you analyzed in your Research Tools Paper and develop at least two survey instruments based on these tools (e.g. semantic differential, Likert Scale, questionnaire). Recommend sampling procedures for the implementation of the survey instruments.
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UOP MKT 441 Week 5 Learning Team Marketing Strategies Proposal
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Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty. Prepare a 1050 to 1400 word proposal in which you recommend marketing strategies and tactics based on the market research collected for Kudler Fine Foods. Use the Virtual Organization link on the eCampus page to access additional company information on Kudler Fine Foods. Be sure to address the following in your proposal:
Analyze the market research data sets contained in the Kudler Fine Food’s Market Research Results located on the eCampus page
Convert the data sets into marketing information.Identify any trends that exist in the data for the most recent marketing surveys. Recommend marketing strategies based on the marketing information and identified trends. Present the data using descriptive statistics.
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