minority influence

Question 1

what are the three beheavioural sttyles of minority infelunce

Answer 1

commitment
consistency
flexibility

study tip:leicester FCC

Question 2

commitement

Answer 2

some minroities engage in very risky/extreme behaviours to draw attention to their lviews
important that these exteme beaviours present some risk to show greater commitment to their cause
gorup members pay even more attention
e.g being commited to being vergeratrian/people repect more/take it serriously

Question 3

consistency

Answer 3

must be consistent in their views
two types
sychronic consistnecy-there all saying same thing
diachronic consistency-they have all been saying the same tthing for some time now

makes others rethink their views/maybe they have got a point if they all feel this way

Question 4

flexibiility

Answer 4

offputting to majority if being extermenly consistnt and repeating same aguments again and again
members needd to be prepared to adapt their point of biew and accpet reasonable and valid counter arguments

Question 5

snowball effect

Answer 5

one minority viewpoint got the attention of the majority group members, more and more peole begin paying attention and the minority viewpoint gathers momentum

Question 6

moscovici procedure

Answer 6

lab experiment
partcipants were in a group where there were 2 confederates (the minority) and four partcipants (the majority)
everyone shown 36 blue slides, each different shade of blue
each asked to say whether slide was blue or green
confedereates delibertaly said they were green on 2/3 of teh trails, producing consistent minority view
control group was also used consisiting of particpnast sonly no confederates

Question 7

findings of moscovici study

Answer 7

when confederest were cnistsnet, 8% of participants answers said the slides were green

however, when confederates ansewered inconsistenyla bout 1% of partcipanst said green
shows consistincy is crucial

Question 8

strength-research support for ISI

Answer 8

research into minority infleunce support for informational social influence. In one of this variations, participants were asked to write down their answers rather then say the colour of the slide out loud

Question 9

strength-research support for consistency

Answer 9

research support that demonstrates the importance of consistency. Moscovici st al study showed that a consistent minority opinion has a greater effect on other people than an inconsistent opinion

Question 10

weakness-issues with the sample

Answer 10

reese h can be criticised for being gynocebtric. for example, the sample consisted of female participants which means that only the female response to minority infleunce was being assessed during the investigation

Question 11

weakness-methodological issues

Answer 11

judging the colour of a slide is an artificial task and therefore lacks mudane realism since it is not something that occurs every day