conformity

Question 1

conformity definition

Answer 1

type of social influence
when someone changes their beliefs or behaviours due to imagined or real life pressure from others
3 types of confomtiy

Question 2

what are the names of the 3 types of confomrity

Answer 2

compliance
identification
internationalisation

Question 3

compliance

Answer 3

shallowest level of conformity
here person changes their public behaviour, how they act but NOT their private beliefs
short trem change
oftne lasts as long as the group pressure is present
the result of NORMATIVE social infleunce (ASA)

Question 4

identification

Answer 4

middle level of conformity
here person cahnges their public behaviour AND private beleives as memebers of group seen as desriable and role models
only short term, not maintained when members of group leave
result of normative social infleunce

Question 5

internalisation

Answer 5

deepest level of confomity
here person changes their public and private beliefs to match the group
long tersm chnage

Question 6

2 explanations of confomrity names

Answer 6

explains why people conform
NSI (normative social infleunce)
ISI (informational social infleunce)

Question 7

NSI

Answer 7

where person confomrs to be accpeted and feel they belong in group
person conforms as socially rewarding, or to avoid social rejection
e.g avoid feeling that they dont fit in
usually associated wkith compliance and identification

Question 8

ISI

Answer 8

when person confroms to gain knowledge, because they belive someone is right
usually associated with deepest level of conformity, internationsaltion

Question 9

Strength of explanations of confomity

Answer 9

real world applications

real world applications that demonstrate NSI occur beyond the artificial lab setting
Schultz et al gathered data from many hotel rooms over a week where guests were allocated to rooms randomly as either control or experimental conditions
in control group, door hanger informing of environmental benefits of reusing towels
in experimental group, they were given additional info stating that 75% of guests chose to reuse their twoels each day
this group having been given normative info about other guests, reduced their need for fresh towles by 25 % showing they had conforemd to fit in with percieved group behaviour

Question 10

weakness of explnations of confrmity

Answer 10

Individual differnces
research shows NSI does not affect evryone behaviour in same way
e.g those who have less crae to be liked are less effected by NSI
those who need care more about being liked, are affected by NSI