Minority Influence

Question 1

What is minority influence

Answer 1

Individuals or small groups affecting the attitudes and behaviour of a larger group.

Question 2

What are the 3 requirements for successful minority influence.

Answer 2

Committed-Demonstrate dedication
consistent- Keep beliefs over time
flexible-Accept possibility to compromise

Question 3

What are the two types of consistency

Answer 3

Synchronic Consistency – i.e. consistency between its members – all members agree and back each other up.

Diachronic Consistency – i.e. consistency over time – the majority stocks to its guns, doesn’t modify its views

Question 4

what’s the augmentation principle

Answer 4

Personal sacrifice to a cause

Question 5

What study is associated with it and describe the procedure.

Answer 5

Moscovici Blue and Green Slides
Tested to see if consistent minority affect majority in perception task.
Used 172 female participants in groups of 4 participants and 2 confederates.
Showed 36 slides of blue and green shades and had to say colour outload
Condition A had confederates say green 36/26
Condition B had confederates say green 24/36

Question 6

What where the findings in the key study

Answer 6

Condition A agreed 8.2% of the time
Condition B agreed 1.25% of the time
Shows consistent minority increases influence on majority

Question 7

A03 of key study

Answer 7

disadvantage;
Lacks mundanrealsim due to task simplicity
Tasks are artificial so not generalisable to external settings (lack external volatility)
Results where only 8% with consistent so suggests minority influence isn’t impactful.
doesn’t account for real life complexity

Advantage;
Quick and easy due to artificial task
Internal volatility
Replicable
Found when participant wrote answers the views of minority where internalised 
supportive study

Question 8

What is wood et al and A03

Answer 8

Supports consistency through meta analysis of 100 similar study’s and found consistent minority where found most influential.
Suggest consistency is minimum requirements
for;
Large sample

against;
research bias
secondary data

Question 9

What is Robin martins study and A03

Answer 9

Measured internalisation agreement
condition A-minority agreed
condition B-majority agreed
measured agreement with a message, then showed conflicting view from condition a or b then measured participant agreement again.
Changed opinion more with minority than majority.

for;
Same pattern in follow ups
replicable

against;
Doesn’t account for complexity
not generalisable
mundanrealsism

Question 10

What’s deeper processing

Answer 10

Deeper processing is when people think deeply about conflicting views, this can lead to conversion which can lead to a snowball effect where more begin to convert.

Question 11

what is a snowball affect

Answer 11

The snowball affect is when one causes more things to happen.