Conformity

Question 1

What does NSI stand for

Answer 1

Normative social influence

Question 2

What does ISI stand for

Answer 2

Informational social influence

Question 3

What is NSI

Answer 3

Normative social influence is the need to be liked and is an emotional response when seeking social approval (strangers or fear of rejection) in stressful situations.

Question 4

What is ISI

Answer 4

Informational social influence is the need to be right and is a cognitive response when concerned for social appearance (perceived experts) in new or crisis situations.

Question 5

What study supports ISI

Answer 5

Lucas et al
used a student mixed group participant and asked a series of hard and easy math questions.
found when questions where easy participants knew there own mind but when questions where hard they conformed to incorrect answers a perceived expert said was right.

Question 6

What study supports NSI

Answer 6

Asch’s study
used 123 male us graduates and asked them to identify a matching line length compared to 3 other lines. groups of 1 confederate and 4 participants. out of the 18 trials, confederates answered wrong 12 times.
found participants gave wrong answers 36.8% of the time. 75% conformed at least once.

Question 7

A03 of NSI

Answer 7

applicable
known studies
scientific

outdates
participant variables
doesn’t account for group importance

Question 8

A03 of ISI

Answer 8

applicable
scientific
supportive research

Outdated
Uncontrolled variables

Question 9

A03 NSI Study

Answer 9

ad:
-sample size
-replicable
-less participant variables
dis;
-mundane realism
-ecological validity
-cultural bias
-volunteer bias
-gender bias
-unethical
-not generalisable
-limited application

Question 10

A03 ISI Study

Answer 10

ad:
-replicable
-less participant variables
dis:
-mundane realism

Question 11

what are the 3 types of conformity

Answer 11

compliance-agree publicly, disagree privately
Identification-Perceive to belong (group)
Internalisation- Completely agree

Question 12

What are NSI study variations

Answer 12

Varied group size, unamity and difficulty.
group size;
-varied number of confederates. curvilinear relationship where where 3 confederates conformity increased to 31%. shows sensitivity to others opinions
unamity:
-reduced conformity by 80% when confederate disagreed with other confederates.
difficulty:
-increased difficulty of judgment causing conformity to increase.