MIL LESSON 1 Flashcards
It denotes how media producers make meaning about a certain medium (advertisement, TV show, film, etc.) they are producing and how they transfer that meaning to their target audience.
MEDIA LANGUAGE
It allows the audience to convey the meaning of the text through its signs and symbols. These signs and symbols used in media text do not have a single meaning.
MEDIA LANGUAGE
It is expected that audiences have different interpretations and will use different meaning systems.
MEDIA LANGUAGE
is the literal meaning of the media text
DENOTATIVE MEANING
refers to the various interpretations that the text suggests to the audience which are often associated with their culture, values, beliefs, etc.
CONNOTATIVE MEANING
All media messages are created. The _ or the _ of media could be the writer, photographer or blogger. In the case of a movie or film, the script writer, director. producer, and movie studio all play a role in creating the message.
SOURCE, CREATOR
We often use the word “” to mean “.” But in media literacy, “text” has a very different meaning
TEXT
WRITTEN WORDS
The _ of any piece of media is what you actually see and/or hear. It can include written or spoken words, pictures, graphics, moving images, sounds, and the arrangement or sequence of all of these elements.
TEXT
Media messages use a number of techniques to try to persuade us to believe or do something. If we can spot the techniques being used, we’re less likely to be persuaded, and more likely to think for ourselves.
PERSUASION TECHNIQUES
Media messages are intended to reach _. Some are designed to reach millions of people like the primetime shows on the television. Others are may be intended only for one person like an email or a letter.
AUDIENCE
The “” is an individual interpretation of a media message. It is sometimes called the “.”The _ is not actually heard or seen; it is the meaning we create from the text in our own minds.
SUBTEXT
HIDDEN TEXT
No one tells the whole story. Everyone tells part of the story from their _. Deconstructing a media message can expose the values and biases of the media creator, and uncover powerful messages in the process.
POINT OF VIEW
No one tells the whole story. Everyone tells part of the story from their point of view. Deconstructing a media message can expose the values and biases of the media creator, and uncover powerful messages in the process.
POINT OF VIEW
_ are systems of signs which when put together create meaning. Conventions are the rules, habits or generally accepted ways of doing things.
CODES
There are three types of media codes:
SYMBOLIC CODES
TECHNICAL CODES
WRITTEN CODES
are audience-based. The meaning of the product is not based on the product itself but on the interpretation of the audience.
SYMBOLIC CODES
The symbolic codes in media include ,,,
SETTING
MISE EN SCENE
ACTING
COLOR
include sound, camera angles, types of shots and lighting. They may include, for example, ominous music to communicate danger in a feature film, or high- angle camera shots to create a feeling of power in a photograph.
TECHNICAL CODES
Technical codes in media may include _, _, _ and _
CAMERAWORK
EDITING
AUDIO
LIGHTING
_ refers to how the camera is operated, positioned and moved for specific effects.
CAMERAWORK
Camerawork includes: _. _, _, _, and _.
POSITIONING
MOVEMENT
FRAMING
EXPOSURE
LENS CHOICE
Basic Camera Shots
CLOSE-UP SHOT
MEDIUM SHOT
LOW ANGLE SHOT
OBLIQUE OR CANTED SHOT
The camera is slanted to one side. With the horizon lines tilted in this way, you can create a sense of disorientation, a de-stabilized mental state, or increase the tension.
OBLIQUE OR CANTED SHOT
This shot increases height and gives a sense of speeded motion. Common backgrounds of a _ are sky, ceiling, among others.
LOW ANGLE SHOT
_ is the process of choosing, manipulating and arranging images and sound.
EDITING
is the expressive or naturalistic use of sound. The three aspects of _ are: _, _, and _.
AUDIO
DIALOGUE
SOUND EFFECTS
MUSIC
is the manipulation of natural or artificial light to selectively highlight specific elements of the scene. Elements of _ include: _, _, _, and _.
LIGHTING
QUALITY
DIRECTION
SOURCE
COLOR
are the formal written language used in a media product. _include printed language which is the text you can see within the frame and how it is being presented, and also spoken language, which includes dialogue and song lyrics.
WRITTEN CODES
are accepted ways of using media codes. _ are closely connected to the audience expectations of a media product. Different types of _ include _, _ and _
CONVENTIONS
FORM CONVENTIONS
STORY CONVENTIONS
GENRE CONVENTIONS
_ are the certain ways we expect types of media codes to be arranged. For instance an audience expects to have a title of the film at the beginning, and then credits at the end. Newspapers will have the headline or the most important news on the front page and sports news on the back page. Videogames usually start with a tutorial to explain the mechanics of how the game works.
FORM CONVENTIONS
are common narrative structures and understandings that are common in story telling media products. Examples of _ include: Narrative structures, Cause and effect, Character construction, and Point of View
story conventions
point to the common use of images, characters, settings or themes in a particular type of medium. _ can be formal or thematic and are usually linked to the expectations of the audience
GENRE CONVENTIONS
A _ is a shot taken of a person or object at a close range, in order to capture the minute details of the subject. This shot is tightly framed and takes up most of the screen, as it is usually used to frame a character’s face in order for the audience to see what type of emotion is being conveyed
CLOSE-UP SHOT
used to reveal details or information about objects or the setting the film is set in.
CLOSE-UP SHOT
A _, or , indicates that it was captured at a medium distance from the subject. It is often used for back and forth dialogue within a scene as it allows the viewer to have a solid view of each character within a film.
MEDIUM SHOT
WAIST SHOT
This shot is. known as the ‘sweet spot shot, as it allows for both the details of your subject to be seen in addition to the surrounding setting the scene is taking place in.
MEDIUM SHOT
