midterm 3 Flashcards
social psychology def
area of psych that seeks to understand, explain, and predict how peoples thoughts, feelings, and behaviours are influenced by the actual, imagined, or implied presence of others.
social cognition def
the way in which people perceive and interpret themselves and others in their social world.
attitude def
relatively stable and enduring evaluations of things and people
the three parts to the ABC model & def
affective component
behavioural component
cogntiive component
a model proposing that attitudes have three components
cognitive dissonance
state of emotional discomfort people experience when they hold two contradictory beliefs or hold a belief that contradicts their behaviour
self-perception theory
theory suggesting that when people are uncertain of their attitudes, they infer what the attitudes are observing of their own behaviour
implicit attitudes
an attitude in which a person is unaware of
stereotype
fixed overgeneralized and oversimplified beliefs about a person or a group of people based on assumptions about the group.
the milgrim study
- no participant stopped administering shocks before the 300-volt mark
- the vast majority (65%) continued to administer shocks to the highest level (450v)
- inclined to obey authority even if it means behaving in ways we normally would not
- increasing shocks for errors
factors that reduce obedience 4
- salience of a victims suffering
- proximity or closeness to the victim
- responsibility (placing the learners hand on the shock plate)
- modelling a non-obedient person
what are attitudes
long lasting patterns of feelings and beliefs about other people, ideas, or objects
- based on ones past experiences
- shape ones future behaviour
social cognition
how people perceive, interpret, and categorize their own and others social behaviours
attitude def
relatively stable and enduring elevations of things and people
A portion of the ABC model or attitudes
the affective component- how we FEEL towards the object
B portion of the ABC model of attitudes
the behavioural component- how we behave toward the object
the C portion of the ABC model of attitudes
the cognitive component- what we believe about the object
how are attitudes developed
beliefs develop early though socialization by parents, peers, media, and teachers.
how do attitudes change?
- attitudes can change to justify behaviours
changing attitude about global warming to justify why you recycle
how are attitudes formed?
- classical conditioning
- operant condiitoning
- observational learning
classical conditioning
a form of associative learning between two previously unrelated stimuli that results in a learned response.
operant conditioning
a form of associative learning whereby behaviour is modified depending on its consequences.
an attitude is more likely to shape behaviour when it 5
- is strong
- relatively stable
- directly relevant to the behaviour
- important
- easily accessed from memory
can we predict behaviour from attitudes? depends upon 3
- situational forces
- individual characteristics
- specific versus global measurements
attitude specificity
- the more specific an attitude the more likely it is to predict behaviour
attitudes strength
stronger attitudes predict behaviour more accurately than weak or vague attitudes
are attitudes related to how they actually behave
not necessarily
social desirability
attitudes that mirror what we think others desire in a person
implicit attitude
an attitude of which the person is unaware
how to change explicit attitudes
guided exposure to groups toward which prejudiced beliefs are held works best
to change implicit attitudes
fear reduction and emotion-focused interventions are best to reduce implicit attitudes
who are festinger and carlsmith
the $1 vs $20 money experiment
dissonance theory
reducing mismatch between behaviours and feelings
- attempts to reduce cognitive dissonance when people who are not generally immoral act immorally
examples of ways to reduce cognitive dissonance 4
- change how they understand their immoral act
- minimize their responsibility for it
- disregard the negative consequences
- blame and dehumanize the victims
festingers cognitive dissonance theory
emotional discomfort as a result of holding contradictory beliefs or holding a belief that contradicts behaviour
- we change our beliefs to justify (or match) our actions
festingers cognitive dissonance theory levels depends on what
- do you have a choice? (personal responsibility)
- is there a good reason to engage in the behaviour
three ways to reduce cognitive dissonance festingers
- indirect strategies
- direct strategies
- trivialize inconsistensies