MGT 033 Ch 6 Flashcards
This can be a service or an item, It can be physical or in virtual or cyber form and is made at a cost and each is sold at a price.
Product
This describes the process of imagining, creating, and iterating products that solve users’ problems.
Product design
What are the 4 steps of the Product Design Process?
- User Research
- Narrow down and Define
- Ideate
- Create Prototypes and Deliver
The price that can be charged depends on?
The market, the quality, the marketing and the segment that is targeted.
It is not enough for the product to be useful to the customer.
It must also look good.
Aesthetic Appeal
In this method, the company publishes questionnaires online and requests users to fill them out. This method can provide a large quantity of data in a very short time. This is an inexpensive method to collect information, but it may not be as accurate as the interviews.
Online Surveys
This is a method users are interviewed either in person or by telephone to understand their needs and what they expect from a new product. This process is time-consuming but can give you the most accurate insights.
User Interviews
Studying the competitors and how they satisfy the customers is an excellent way to know what the market needs. It allows you to learn from the mistakes made by other companies and improve upon them.
Market Research
Customers are observed when they use the products in a natural environment. It is an excellent way to empathize with the users and put yourself in their shoes
Contextual Inquiry
Once the team has an idea about what the customers need, it is time for them to sit down and?
This stage also helps get the stakeholders’ confidence and this step of product design in operations management helps ensure that the ideas are aligned with the company’s overall objectives.
Ideate
It is the 2nd phase of product design in operations management, where a huge amount of data is analyzed to determine the exact customer needs. In this stage, it is essential to understand the customer fully.
Narrow Down And Define
In product design what does MVP mean?
Minimum Viable Product
What are the 5 characteristics to remember when designing a product?
- Utility
- Aesthetic Appeal
- Simplicity
- Innovation
- Longetivity
The first quality a product must possess is _____. The company must make sure that the item is useful to customers and that it can solve a problem that they find serious enough. Every aspect of the product design should deliver some value to the user.
Utility
is an important factor in a product. While it must serve the purpose, it must also be easy to use.
Customers must easily understand what the product does and what each feature is for.
Simplicity