MGT 033 Ch 5 Flashcards
This refers to the practice of predicting what will happen in the future by taking into consideration events in the past and present.
Forecasting
This is the process of making predictions of the future based on past and present data.
Forecasting
This is most commonly by analysis of trends.
What term is used for more general estimates, such as the number of times floods will occur over a long period.
Prediction
This tends to be completed at high levels in the organization.
Long term forecasting
(The time frame is generally considered longer than 2 years into the future.)
What are central to forecasting and prediction
Risk and uncertainty
This tends to be several months up to 2 years into the future and is also referred to as
Medium term forecasting/Intermediate Term
This forecasting is daily up to months in the future. These forecasts are used for operational decision making such as inventory planning, ordering and scheduling of the workforce.
Short term forecasting
This forecasting technique category is subjective, based on the opinion and judgment of consumers and experts; they are appropriate when past data are not available. They are usually applied to intermediate- or long-range decisions.
Qualitative Forecasting
In this type of Qualitative Forecasting, groups of high-level executives will often assume responsibility for the forecast. They will collaborate to examine market data and look at future trends for the business. Often, they will use statistical models as well as market experts to arrive at a forecast.
Executive Judgement (Top Down)
In this type of Qualitative Forecasting, those persons most close to the customers. Their opinions are of high value. Often the sales force personnel are asked to give their future projections for their area or territory. Once all of those are reviewed, they may be combined to form an overall forecast for district or region.
Sales Force Opinions (Bottom up)
In this type of Qualitative Forecasting, a group of experts are recruited to participate in a forecast. The administrator of the forecast will send out a series of questionnaires and ask for inputs and justifications. These responses will be collated and sent out again to allow respondents to evaluate and adjust their answers. A key aspect of the this method is that the responses are anonymous, respondents do not have any knowledge about what information has come from which sources. That permits all of the opinions to be given equal consideration. The set of questionnaires will go back and forth multiple times until a forecast is agreed upon.
Delphi Method
In this type of Qualitative Forecasting, some organizations will employ market research firms to solicit information from consumers regarding opinions on products and future purchasing plans.
Market Surveys
Originally designed for classification tasks, _____ can also be applied to regression (and thus forecasting) problems. They operate by finding the optimal boundary that separates different classes of data, and in the context of forecasting, _____ aim to find the function that best fits the data.
Support Vector Machines (SVM)
This is consistent upward or downward movement of the demand. This may be related to the product’s life cycle.
Trend
In this type of Quantitative Forecasting, some forecasting methods try to identify the underlying factors that might influence the variable that is being forecast. For example, including information about climate patterns might improve the ability of a model to predict umbrella sales.
Causal (Econometric) Forecasting Methods (Degree)