Methods of field research

Question 1

Telephone survey

Answer 1

Researcher calls someone, usually a home phone and asks questions, this is good as a certain region can be targeted by phone number but most people aren’t willing to talk to them and find it annoying.

Question 2

Hall test

Answer 2

A product is given to a customer to try for free and feedback is gathered, the feedback is good quality and relevant to do, it can take quite a while though.

Question 3

Postal survey

Answer 3

Easy to target specific customers and a specific geographical region but most people think it’s trashy Dan throw it out

Question 4

Online survey

Answer 4

Online surveys can be used to easily gather and analyse the information, access to the internet must be available.