memory Flashcards
storage
maintaining encoded information in memory over time
retrieval
recovering information from memory stores
attention
focusing awareness on a narrowed range of stimuli or events
cocktail party phenomenon
hearing your name in a different conversation even though you weren’t listening
structural encoding
relatively shallow processing that emphasizes the physical structure of the stimulus
phonemic encoding (aka acoustic)
emphasizes what word/thing sounds like
semantic encoding
emphasizes meaning of verbal input
levels of processing theory
deeper levels of processing result in longer lasting memory codes
elaboration
linking a stimulus to other information at the time of encoding
imagery
creation of visual images to represent words. can be used to enrich encoding.
duel coding theory
memory is enhanced by forming semantic and visual codes, since either can lead to recall
self referent encoding
deciding how or whether information is personally relevant
motivation to remember
when MTR is high at time of encoding, people are more likely to exert extra effort to attend to and organize information in ways that facilitate future recall
information processing theories
sensory memory > short term memory > long term memory
sensory memory
preserves info in its original sensory form for a brief time, usually only a fraction of a second
short term memory (STM)
limited capacity store that can maintain unrehearsed info for about 10-20 seconds
rehearsal
process of repetitively verbalizing or thinking about the information
phonemic encoding
like saying phone numbers again and again until you dial
decay
losing memory
chunk
group of familiar stimuli stored as a single unit
capacity of short term memory
7 plus or minus two
now 4 plus or minus two