Medicine in the Media Flashcards
1
Q
What are the key purposes of NHS press releases?
A
1) Reactive: Defends NHS reputation (e.g. report achievements and improvements)
2) Pro-Active: Improve and protect pop health via social marketing messages (5 a day, change 4 life), and early recognition/symptom awareness (act FAST)
2
Q
How is medicine in media a potential negative? (3)
A
1) Media stories cause anxiety
2) Media stores change patients behaviour e.g. MMR vaccine
3) Media stories result in demand for specific treatments
3
Q
What are 4 types of health news?
A
1) Health alerts/scares
2) Scientific advance
3) Promotion of lifestyle change
4) Change to evidence/official guidelines
