Media, Sponsorship And Competitions Flashcards
What is digital TV?
High quality image and sound that are converted into a digital signal with several stations at the same time. It’s introduction me at more sports could be shown.
What are the four types of media?
The press, TV, radio and information technology (Internet)
What is pay per view?
When you pay for and watch one event at a time.
What is the press?
Newspapers, magazines and books.
What is information technology?
CD Roms- instructional and educational
Internet
What are the four types of media output?
Informative, educational, instructive, and entertainment.
What are the characteristics of informative programmes?
News, sport update programmes e.g. Sky news,. Based on fact, gives viewer information on a sport, event or club. Gives results, updates and current issues in sport.
What are the characteristics of educational programmes?
Deal with coaching and helping people learn skills and tactics e.g. BBC Bitesize. May be documentary based e.g. History of sport.
What are the characteristics of instructive programmes?
Teaches the viewer about a specific sport. E.g. During break in cricket, they have a master class where expert coaches give points to young players.
What are characteristics of entertaining programmes?
Designed for enjoyment e.g. Coverage of a game or event. Highlight programmes e.g. Match of the day.
Define role model
Someone who others aspire to be like. People look up to the, and they set an example to follow.
Define inspirational
Someone who is able to motivate and encourage people.
Define sponsorship
When a company gives financial aid to a sport, event or individual, in return for associating their company name with the sport or individual. It can also be used to endorse products.
Examples of things that can be sponsored
Teams, individuals, competitions, facilities and grounds, a sport.
Define endorse
To give approval or support to the product.